Client: Ovisko · 2025

Custom CRM for a wholesale company

A CRM built from scratch on React: sales pipelines, document flow, telephony, warehouse and access roles. Replaced three services the client paid for separately.

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Custom CRM for a wholesale company
Industry Wholesale trade
Timeline 14 weeks
Stack React · Node.js · PostgreSQL · Twilio API
✦ Deal cycle shortened by 35%

The challenge

Three separate tools — CRM, warehouse and telephony — did not share data. Managers tracked deals in spreadsheets, and leadership could not see real margins.

What we built

We built a custom CRM on React + Node.js: wholesale pipelines (lead → invoice → shipment → payment), telephony integration with call recording, access roles and real-time margin dashboards.

Results

−35% deal cycle

Three tools replaced by one

Every communication tracked in one place

Free

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