The challenge
The 1200+ SKU cosmetics store was losing sales: the old build was slow, filters were broken, and requests vanished in Messenger chats.
What we built
We rebuilt the store on Astro + Sanity: smart filters and 200 ms search, a 2-step Stripe checkout, live stock sync and a CRM customer card with order history.
Results
+180% conversion in 4 months
3× faster page loads
Zero lost leads — all in the CRM
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