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The DEXA Journal

  • 0 articles
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  • 10 min — average read
  • September 29, 2026 Latest issue

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Why Your Website Does Not Convert: 12 Reasons With Numbers and a 7-Day Fix Checklist Conversion Cover story
12 min read

Why Your Website Does Not Convert: 12 Reasons With Numbers and a 7-Day Fix Checklist

Traffic but no leads: we break down 12 reasons behind low website conversion — speed, first screen, trust, forms, mobile. With conversion benchmarks and a 7-day action plan you can run without a redesign.

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Website Animations: Which Ones Lift Conversion and Which Only Get in the Way Design
7 min read

Website Animations: Which Ones Lift Conversion and Which Only Get in the Way

GSAP, ScrollTrigger, Lottie, 3D — what actually moves enquiries versus what merely looks nice. Six techniques with numbers, the real cost in development, and anti-patterns that kill speed and SEO.

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Do You Need a Website If You Have Instagram and Telegram? An Honest Look for Business Business
10 min read

Do You Need a Website If You Have Instagram and Telegram? An Honest Look for Business

Social media brings no inbound traffic, is not indexed by Google and can vanish overnight. We compare channels, count what a business loses without a website, and show what one costs from $1,100.

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CRM or Spreadsheet: When a Company Outgrows Excel CRM
8 min read

CRM or Spreadsheet: When a Company Outgrows Excel

Signs that tables already cost you deals: lost leads, "where is the invoice?", manual Friday reports. Five transition criteria, the price-of-error math and 2026 CRM cost ranges — with the Ovisko case.

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Headless CMS vs WordPress: The 3-Year Cost Comparison CMS
8 min read

Headless CMS vs WordPress: The 3-Year Cost Comparison

WordPress is cheaper to launch, headless is cheaper to own. A real 3-year TCO: hosting, plugins, security, speed, redesign and time-to-market — with numbers and a five-question checklist for choosing.

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Website Redesign Without Losing Rankings: a Checklist and a 90-Day Plan Redesign
9 min read

Website Redesign Without Losing Rankings: a Checklist and a 90-Day Plan

Roughly half of redesigns lose 20–60% of organic traffic in the first months. How to capture an SEO baseline, preserve URLs and links, build a redirect map and monitor rankings — a step-by-step plan by DEXA.

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How Much Does a Website Cost in 2026: Landing, Corporate Site, E-commerce, CRM & AI Pricing
11 min read

How Much Does a Website Cost in 2026: Landing, Corporate Site, E-commerce, CRM & AI

Real 2026 price ranges in Ukraine: builders from ₴500/mo, studios from ₴20,000, turnkey development from ₴45,000. What shapes the budget, where hidden costs live, and how to estimate yours in two minutes.

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Business Process Automation: 7 Processes Worth Automating This Quarter Automation
11 min read

Business Process Automation: 7 Processes Worth Automating This Quarter

A savings formula in hours and dollars, 7 prioritised processes, no-code vs custom development, a 30-day launch plan and the typical mistakes that make automation fail to pay off.

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An AI Chatbot for Your Website: How to Capture Leads at Night and on Weekends Without New Hires AI
10 min read

An AI Chatbot for Your Website: How to Capture Leads at Night and on Weekends Without New Hires

How many leads a business loses to slow replies, what an AI bot on RAG really handles, how to build one in 2–3 weeks, what tokens cost, and when a plain form widget is enough.

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A New Website: A 90-Day Plan From Launch to First Leads Launch
11 min read

A New Website: A 90-Day Plan From Launch to First Leads

What to do in the first 90 days after launch: technical setup and indexing, content and local pages, GA4 and Search Console, goals and call tracking. A week-by-week calendar and control metrics.

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How to Choose a Web Studio: 12 Questions, Red Flags and How Not to Overpay Choosing a vendor
11 min read

How to Choose a Web Studio: 12 Questions, Red Flags and How Not to Overpay

A contractor checklist before signing: what to ask about process, team, source code and warranty, 7 red flags, how to read a quote and why "cheaper" costs more. With real numbers.

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Landing Page or Multi-Page Website: Which to Choose and What It Costs Site structure
9 min read

Landing Page or Multi-Page Website: Which to Choose and What It Costs

One page or a site with sections? We compare by goal, traffic, conversion and budget: when a landing wins, when it leaks leads, an 8-criteria comparison and 2026 price benchmarks.

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Connecting Your Website to a CRM and ERP: How to Stop Losing Leads Between Spreadsheets Integrations
10 min read

Connecting Your Website to a CRM and ERP: How to Stop Losing Leads Between Spreadsheets

Leads are lost after the site, not on it. We explain how to wire your website to a CRM and ERP: the end-to-end "lead → deal → invoice → fulfilment" flow, integration types, typical mistakes and what it costs.

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GEO in 2026: How to Get Your Website Cited by AI Search (Google AI Overviews, ChatGPT, Perplexity) GEO
10 min read

GEO in 2026: How to Get Your Website Cited by AI Search (Google AI Overviews, ChatGPT, Perplexity)

Users increasingly get the answer right in AI without visiting a site. We explain GEO — Generative Engine Optimization: how to structure content and technicals so AI notices and cites you, and why this is a new traffic and trust channel.

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Sales Copy for Your Website: Structure, Formulas and a Checklist That Lifts Conversion Copywriting
10 min read

Sales Copy for Your Website: Structure, Formulas and a Checklist That Lifts Conversion

Copy isn’t pretty phrases — it’s trust engineering. We break down the structure of a sales page, working formulas (AIDA, PAS, 4U), how to write headlines and CTAs, what kills conversion, and a pre-publish checklist.

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How to Write a Website Brief (RFP): Structure, Examples and Ready Wording Project brief
11 min read

How to Write a Website Brief (RFP): Structure, Examples and Ready Wording

A bad brief = an inflated quote and rework. We break down how to write a technical specification for a website: goals, page structure, functionality, design, integrations, speed and SEO requirements, acceptance criteria — with a fill-in template.

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Mobile Website: Why Your Phone Traffic Decides Conversion and How to Fix It Mobile
10 min read

Mobile Website: Why Your Phone Traffic Decides Conversion and How to Fix It

55–70% of traffic is smartphones, yet many sites lose leads on them. We break down what a mobile site must be in 2026: mobile-first indexing, Core Web Vitals, tap targets, forms, clickable contacts and a fix checklist.

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How to Get Traffic to Your Website: 7 Working Channels for Business in 2026 Traffic
11 min read

How to Get Traffic to Your Website: 7 Working Channels for Business in 2026

SEO, paid ads, social, email, local search, content and partner links — we break down each channel by cost, speed and traffic quality, and how to build them into a system instead of on/off leads.

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Local SEO: How to Get Your Business into Google Maps and "Near Me" Results Local SEO
10 min read

Local SEO: How to Get Your Business into Google Maps and "Near Me" Results

A step-by-step local plan: Google Business Profile, city pages, NAP consistency, reviews, LocalBusiness markup and the link to your site. How to get "near me" leads without a big ad budget.

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Mobile App or Responsive Website: What to Build for Your Business and What It Costs Development
10 min read

Mobile App or Responsive Website: What to Build for Your Business and What It Costs

When a business needs an app and when a responsive site or PWA is enough. We compare reach, cost, SEO, retention and launch time, explain the PWA hybrid, and give a decision checklist for your goal.

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How to Get Your Business Online: A Simple Plan for Owners With No Experience Getting online
9 min read

How to Get Your Business Online: A Simple Plan for Owners With No Experience

No website, little time and unsure where to start? A step-by-step plan to get an ordinary business online: 6 clear steps, real numbers, common mistakes and what to start this week.

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How a Website Affects Your Sales: 10 Simple Facts With Numbers Website value
9 min read

How a Website Affects Your Sales: 10 Simple Facts With Numbers

Does a business need a website and how does it actually make money? 10 plain points with no jargon: trust, customers from search, working 24/7, enquiries, payback. With examples and numbers.

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How to Start Selling Online: 5 Clear Steps for a Small Business Online sales
9 min read

How to Start Selling Online: 5 Clear Steps for a Small Business

A step-by-step guide for an owner who wants to sell online but doesn’t know where to start: from picking a product to the first orders. Plain language, with examples, numbers and common mistakes.

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The Sales Funnel in Plain Words: How a Website Turns Visitors Into Customers Sales funnel
9 min read

The Sales Funnel in Plain Words: How a Website Turns Visitors Into Customers

What a sales funnel is without the jargon and how it works on your site. With an everyday example, numbers, where it leaks, and a simple plan to grow sales without more advertising.

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What It Costs to Get a Customer Online: A Simple, Honest Calculation Money
9 min read

What It Costs to Get a Customer Online: A Simple, Honest Calculation

What cost per customer is, how to work it out yourself with simple numbers, and why a good website lowers the price of every enquiry. No jargon — examples for small business and a plan to pay less per customer.

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Website redesign without losing traffic: an SEO migration checklist SEO
12 min read

Website redesign without losing traffic: an SEO migration checklist

A complete redesign checklist that protects rankings: a baseline SEO snapshot before you start, preserving URL structure, a 301-redirect map, canonicals, schema, speed and post-launch monitoring. How not to lose organic traffic when you rebuild a site.

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AI business automation: where to start and what actually saves hours AI
13 min read

AI business automation: where to start and what actually saves hours

How AI agents and language models remove busywork: request classification, drafted replies, document recognition, auto-reports. What to automate first, the tools (n8n, Make, custom agents), ROI and the mistakes that kill the payoff. A guide from DEXA.

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Headless CMS for business: what it is, when you need one and how to choose (Strapi, Payload, Sanity) CMS
12 min read

Headless CMS for business: what it is, when you need one and how to choose (Strapi, Payload, Sanity)

In plain terms: what a headless CMS is, how it differs from WordPress, when a business genuinely needs a decoupled CMS, what it costs and how to migrate without losing SEO. A practical guide from the DEXA studio.

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Business Process Automation: Where Small and Mid Businesses Should Start Automation
7 min read

Business Process Automation: Where Small and Mid Businesses Should Start

A step-by-step guide to automation: where to look for losses, which processes to automate first, and how integrations with telephony, email and CRM save your team hours every single day.

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Web Design Trends 2026: 8 Directions That Lift Conversion Design
9 min read

Web Design Trends 2026: 8 Directions That Lift Conversion

Dark interfaces, acid accents, kinetic typography, bento grids, AI personalization and motion for sales — 8 trends in 2026 that aren’t just fashionable but move the numbers. With examples and rollout cost.

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What an Online Store Costs in 2026 and How to Calculate Its Payback E-commerce
9 min read

What an Online Store Costs in 2026 and How to Calculate Its Payback

We break the e-commerce budget into stages: analytics, design, platform, integrations and support. Then show how to calculate real payback instead of just a suspiciously cheap “all-inclusive” price.

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How Website Speed Affects Revenue: Numbers, Core Web Vitals and a Fix Plan Speed
9 min read

How Website Speed Affects Revenue: Numbers, Core Web Vitals and a Fix Plan

Every extra second of load time costs up to 20% of conversion. We break down the speed-to-revenue link with real data, Core Web Vitals (LCP, INP, CLS), what actually slows a site, and a 1–2 week acceleration plan.

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How to Choose a CRM for Business: Off-the-Shelf or Custom-Built CRM
8 min read

How to Choose a CRM for Business: Off-the-Shelf or Custom-Built

We compare ready-made CRMs against custom solutions — price, flexibility, integrations and ROI. A practical checklist to help you pick a CRM that genuinely speeds up sales instead of becoming another subscription you regret.

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SEO for a New Website: A 90-Day Strategy of Clusters, Content and Links SEO
10 min read

SEO for a New Website: A 90-Day Strategy of Clusters, Content and Links

A new site doesn’t appear in Google on its own. A step-by-step 90-day SEO strategy: keyword clustering, intent-based content, technical foundation, E-E-A-T, links and getting into AI answers. With metrics and realistic timelines.

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