Your Website Is Live — Now What? What to Maintain Monthly to Keep It Bringing Leads

In short: a website isn’t a one-time purchase — it’s a working asset that needs regular care. Without it, the site that brings you 10 enquiries a month gradually becomes a site that brings 2 — not because you made a mistake on launch day, but because everything slowly rotted. Here’s exactly what to check yourself every month, what to do quarterly, and when to bring in a professional.

What goes wrong without maintenance: five predictable failures

Problem	How it happens	What it costs you
Outdated prices and offers	content written once, never touched	enquiries die from confusion; wrong expectations
Slow loading over time	new images without compression, more plugins	up to −20% leads per extra second
Security vulnerabilities	outdated CMS core or plugins	hacked site, spam injected, blacklisted by Google
Broken forms or links	platform updates, URL changes without redirect	leads vanish silently — you only notice after weeks
Lost rankings	algorithm updates, competitors who maintain better	traffic dries up gradually

Monthly: 30 minutes that keep the site alive

Quarterly: the deeper check (2–3 hours)

Annually: the strategic check-up

Once a year, do a proper audit — ideally a professional one, because you’re too close to your own site to see its gaps:

• Full website audit: all 15 conversion points checked by someone with fresh eyes.
• A conversion review: is the offer still right for the market? The first screen? Are you pricing correctly? Anatomy of a page that converts.
• A design relevance check: compare your first screen with 5 competitors in your niche. If you look older, that’s costing you trust before the visitor even reads a word.
• A technical debt check: is the hosting still good? The CMS version still supported? Any parts that require a developer for every small change?
• A strategy check: where do enquiries currently come from, and what would double them? Is the website still the best investment or is there a higher-leverage action?

What to do yourself vs what to leave to a specialist

Task	DIY	Specialist
Update prices, text, photos	yes	when you’re unsure what to write
Publish blog posts	yes	for SEO-driven content
Submit and test the form	yes	—
Check Search Console basics	yes	to interpret and act on findings
Image compression and upload	yes	for bulk migration or performance rescue
CMS core updates, security	with a backup	for complex sites or after a breach
Speed optimisation	with plugins	when the ceiling is hit — code fixes
Structural redesign	rarely	this is what a web studio does

How DEXA supports sites after launch

Every website we build comes with 3 months of post-launch monitoring included: speed, security, and analytics reviewed at no extra charge. After that, we offer ongoing support plans — monthly maintenance from $100/month, including updates, backups, speed monitoring, and small content fixes. We also take over sites we didn’t build: technical audit first, then a maintenance or improvement plan.

Bottom line

A well-maintained website is quiet: it loads fast, shows the right price, sends every enquiry to the right place, and grows in Google. An unmaintained website is also quiet — it just stops bringing customers without announcing it. 30 minutes a month is the minimum habit. A proper annual audit is the reset button. Both pay back many times over in leads you keep instead of lose.

Set up a maintenance plan for your site → — we’ll check what needs doing and offer a plan that fits your budget. Read next: the 30-day plan to fix your site’s leads and why your website doesn’t convert.