Website redesign without losing SEO
We rebuild sites that look dated but hold rankings: structure, URLs and links stay intact while design, speed and conversion change. Before any start — a fixed baseline of positions and traffic.
- Lite $241 ₴10,000
- Standard $723 ₴30,000
- Premium $1,446 ₴60,000
- Price and timeline fixed in the contract
- The code and domain are yours
- Reply within 2 hours, Mon–Sat 9:00–20:00
The site looks dated, but losing Google rankings is scary?
Tick what sounds like you
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A new site without losing customers
We renew the design and code so page addresses, rankings and requests stay. After launch we watch the traffic and fix anything that dips.
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What your customer sees
- Sees a modern site that opens fast
- Finds the same pages at the same addresses
- Leaves a request in one or two steps
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What runs inside
- Redesign that keeps the URLs from $241 (₴10,000)
- Speed fixes from $241 (₴10,000)
- Support and monitoring after launch from $72 (₴3,000)/mo
The bundle has no price of its own: each part can be ordered separately, at the price of its tier.
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What you get
- Rankings and traffic under control
- A speed report before and after
- A site you can keep building on
Rankings hold, the page opens on a phone in under 2.5 s, and the site brings 15–30% more requests within 3 months.
A guide, not a promise: the actual figure depends on your niche, traffic and how fast your team replies.
Who needs a redesign
Recognise even one of these and the rest of this page answers that exact case.
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The site looks seven years older than the company
Seriousness is judged in the first ten seconds, and your site plays against you before anyone calls.
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Ordering from a phone is awkward
Tiny buttons, a menu that hides, a form that never sends — and the phone is where most enquiries arrive.
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The rankings are there, the leads are not
Pages still hold their positions while enquiries stay scarce: the first screen and the call-to-action logic aged with the design.
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You have seen someone lose traffic after a redesign
They rebuilt the look and forgot that specific URLs hold the positions. Here that is part of the job, not luck.
What a redesign includes
This list sits in the estimate and the contract; anything else is agreed separately.
Website redesign without losing SEO
- Price
- from $241 (₴10,000)
- Timeline
- 1–2 weeks
Most redesigns eat traffic because nobody tracks what actually holds the rankings. We first capture the baseline: donor pages, links, structured data and CWV. Then a new UI on a fast stack (Astro/React), page by page against the same intents, a redirect map and a recovery plan for dips. The result looks like 2026 and keeps what took years to earn.
- Current-site audit and SEO baseline
- Preserved URLs, redirects and structure
- New design-system UI, Search Console monitoring for 4 weeks
Included in the scope
- Audit of the live site and an SEO baseline
- The list of pages that feed the traffic
- A redirect map covering 100% of URLs
- A new design on your brand system
- Prototype and sign-off before code
- A fast frontend on Astro or React
- Meta tags, headings and alt text carried over
- Forms and enquiries routed to the same channels
- The lead path tested on a phone
- Search Console impressions and clicks
- A recovery plan in case of a dip
What changes after launch
Rankings under protection
A full SEO snapshot before the start: no donor page disappears without a 301 and a preserved intent.
Design that does not drag
The new UI ships on static rendering — a redesign automatically means speed, not heavy themes and sliders.
Conversion as the redesign KPI
Updated CTAs, forms and journeys are tested against real users — before and after launch.
What a redesign costs
“From” is the floor, not the quoted amount. The real budget appears after the brief and is fixed in the contract.
from $241 (₴10,000)
The structure is fine; particular spots are not: the first screen, a form, the catalogue.
What is included
- Targeted block fixes
- A new UI without touching the structure
- Speed and responsive behaviour
- URLs unchanged
- We write the copy from your facts
- 2 design rounds
What is not
- A full redesign and new pages are in Standard
- A CMS migration is in Premium
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
The whole site changes, up to 15 pages, copy and meta tags included.
What is included
- A new UI, copy, meta tags and markup
- URLs and 301s preserved
- An SEO audit before the start
- Four weeks of Search Console monitoring
- We write the copy from your facts
- 3 design rounds
What is not
- Content and CMS migration are in Premium
- A monthly ranking report is in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $1,446 (₴60,000)
A large site of 15+ pages that also needs its content moved.
What is included
- A bespoke UI with motion
- Content and CMS migration
- A full URL inventory and redirect map
- A monthly ranking report for three months
- We write the copy from your facts
- 4 design rounds
What is not
- A brand-new site — sometimes the honest answer is that it is cheaper
- Writing copy is its own job
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
What moves the price
- How many unique templates and pages
- The state of the current CMS and whether code is reachable
- Whether the section structure and the URLs change
- How many language versions move over
- The level of motion in the new interface
- Whether products or an article base must migrate
Paid separately
- Copy, when the new structure asks for new text
- Photography, illustration or video for the new screen
- Paid fonts and stock assets
- Updating the CMS when we are not replacing it
- Ad budget during the migration period
Start 500 — a ready site when the budget is tight
An authored build on our proven design system with real copywriting and green speed — fast and dependable, not a drag-and-drop builder. It is not a bespoke motion project: when you grow, we migrate you to a full package and keep what is already built.
A ready build for whoever is starting out: your photos, your colour, live in 5–7 days
What is inside
- One page (landing or site-card), up to 7 blocks
- A ready DEXA design: your photos, your colour, your copy
- Fast Astro: responsive, SEO baseline, schema.org
- Enquiry form → Telegram / email
- GA4 analytics, SSL and the deploy done for you
- The domain is a separate line: registered in your name
Also included +3
- Live in 5–7 days with a 30-day warranty
- Or monthly: from $70 (₴2,890)/mo with hosting and up to 5 hours of edits
- Later you move to Lite / Standard / Premium with the paid months credited
Scales up to — if, later, you need more
A layout made for your offer, not a set of ready blocks
- Site-card from $699 (₴29,000)
- Landing page from $699 (₴29,000)
- Corporate site from $1,325 (₴55,000)
- Online store from $1,446 (₴60,000)
- Moving up credits the months already paid
- Read more about these tiers: what is in and what is not
- Site-card from $940 (₴39,000)
- Landing page from $1,084 (₴45,000)
- Corporate site from $2,145 (₴89,000)
- Online store from $3,614 (₴150,000)
- Moving up credits the months already paid
- Read more about these tiers: what is in and what is not
- Site-card from $1,181 (₴49,000)
- Landing page from $1,566 (₴65,000)
- Corporate site from $3,494 (₴145,000)
- Online store from $6,024 (₴250,000)
- Moving up credits the months already paid
- Read more about these tiers: what is in and what is not
A redesign or a new site
A redesign is not always the right answer. Below shows when an edit is enough and when a new site is better.
| Criterion | Theme cosmetics | A new site from scratch | A redesign that keeps the SEO |
|---|---|---|---|
| Risk to the traffic | Theme cosmetics Minimal | A new site from scratch High: everything is installed anew | A redesign that keeps the SEO Controlled: a baseline and a redirect map |
| Speed | Theme cosmetics Stays exactly as it was | A new site from scratch Depends on the stack and the design | A redesign that keeps the SEO Acceleration is part of the work |
| What you pay for | Theme cosmetics The look | A new site from scratch Design, functionality and the migration | A redesign that keeps the SEO Design and migration, without building from zero |
| What stays as it was | Theme cosmetics Everything but the appearance | A new site from scratch Only the data | A redesign that keeps the SEO URLs, intents, positions and backlinks |
| When this is the right choice | Theme cosmetics The look is dated, the structure works | A new site from scratch The site is critically slow and broken | A redesign that keeps the SEO Rankings exist, trust and conversion do not |
What we write into the contract
This list sits in the estimate and the contract — the manager repeats it on the call too.
A project starts at $506 (₴21,000)
Discuss the terms- A fixed estimate after the free brief
- Payment in stages 30/40/30, 50/50 on Lite
- Dated stages and a delivery date
- The warranty is 30 days, 60 on the corporate Standard and 90 on the Premium — defects free of charge, changes outside the tier billed separately
- Domain, hosting, code and access registered in your name
- Revisions built into each stage: the layout is approved before it is coded
- Agreement, invoice and act — the pack your accountant asks for
How we work
Six steps from idea to launch — sequential, transparent and predictable.
Brief & analytics
We study your business, competitors and audience. Define goals and success metrics.
- Goals & metrics
- project map
- scope
- estimate
Prototype & design
We design the structure, create the UI concept and approve the visual language.
- UX prototype
- UI concept
- design system
- responsive
Development
Layout, code, content. Weekly progress demos keep you in the loop.
- Frontend
- business logic
- integrations
- headless CMS
Testing & QA
We check on real devices and browsers, fix edge cases and log the speed figures in a report.
- Cross-browser QA
- Core Web Vitals
- automated tests
- a11y
Launch
We deploy to production and connect the domain, SSL, analytics and monitoring.
- Deploy
- domain & SSL
- analytics
- 301 redirects
- SEO base
Growth & support
We keep growing the product: new features, A/B tests, speed improvements and a support plan with defined response times.
- Iterations
- A/B tests
- speed & conversion
- monitoring
- support
DEXA projects
What people say after launch
Quotes taken from working threads — rough edges included.
Solutions for a specific job
Ready-made scenarios for your case — with examples and indicative pricing.
- E-commerce · marketplaces Marketplace development, turnkey See the solution
- CRM · wholesale & B2B A CRM for wholesale: the deal run from enquiry to payment See the solution
- Websites · hospitality A website for a hotel that takes bookings around the clock See the solution
- E-commerce · beauty A cosmetics store that carries the buyer to checkout See the solution
- CRM · logistics A CRM for logistics: cargo tracking that ends the “where is my shipment” calls See the solution
- Websites · finance A website for fintech and investment firms: trust and stability See the solution
- Site-card · legal services A lawyer’s site-card that shows the specialisation See the solution
- Landing · auto service A car service website that fills the schedule See the solution
- Websites · healthcare and dental A clinic website: booking a doctor without a call See the solution
- Websites · beauty salons A beauty salon website where clients book themselves See the solution
- Websites · restaurants and cafés Restaurant website: menu, table booking and banquets See the solution
- Websites · online schools and courses Online school website: courses, syllabus and cohort sign-up See the solution
- Websites · psychologists and therapists A psychologist website: clients book without hesitating See the solution
- Websites · real estate agencies Website and CRM for a real estate agency See the solution
- Websites · construction and renovation Construction company website: projects, calculator and quotes See the solution
- Websites · travel agencies Travel agency website: tour search, last-minute deals and matching See the solution
- Websites · cleaning Cleaning company website: price, time and payment without a call See the solution
- Websites · barbershops Barbershop website: book your barber without calls or DMs See the solution
- Websites · kindergartens Private kindergarten website: parents see prices and book a tour See the solution
- Websites · driving schools Driving school website: the course price before a call and online group sign-up See the solution
Get a free website audit in 48 hours
Speed, SEO, conversion — a 12-page report with a prioritized fix plan. No obligation, no spam: we show what to improve even if you never hire us.
Questions about a redesign
What people ask about this product specifically — price, timeline and where responsibility sits.
Hi! I’m from the DEXA team. Pick a question — I’ll answer right away, no “a manager will call you back”.
What does a website redesign cost?
from $241 (₴10,000) is the baseline rebuild: a new interface with the structure preserved.
A site where the CMS, the languages or the catalogue logic also change is priced after an audit — usually that is the neighbouring package.
Will my rankings drop after a redesign?
They do drop when nobody preserved the URLs and the intents.
That is why we capture the baseline before the start, ship a redirect map and monitor for 90 days — and fix whatever dips.
Can we keep our current CMS and only change the design?
Yes, when the theme can be edited.
Sometimes a new shell over the same base is cheaper than rewriting everything — the audit shows it, and we will honestly say so if a redesign is not what you need.
How long does a redesign take?
1–2 weeks is the typical timeline. Product migration, several language versions or a section structure we turn upside down make it longer.
Can we update the page by page?
You can, with one limit: neighbouring templates must not fight each other on style.
In practice it is a sequence of template swaps, not two live versions of the same site.
Site redesign price: what does it depend on?
It depends on scope: Lite — from $241 (₴10,000) (single blocks), Standard — from $723 (₴30,000) (full redesign up to 15 pages), Premium — from $1,446 (₴60,000) (large site and content migration).
Redesign without losing rankings: how?
We keep page addresses, make 301 redirects and carry over meta tags and structure. After launch we track the numbers in Search Console.
We do not guarantee rankings; we guarantee the structure is kept.