Driving school website: the course price before a call and online group sign-up
A student picks the licence category, gearbox and theory format and sees the price and the next group straight away. The enquiry goes to the front desk in Telegram and into the CRM, and the student books driving lessons in their own portal.
- Indicatively
- from $1,325 (₴55,000)
- Timeline
- 3–4 weeks
- Warranty
- 30 days
People choose a driving school on price, timing and how easy it is to schedule lessons with an instructor. So the site is built around a course calculator: category, manual or automatic, theory online or in class. Trust comes from the first-attempt pass rate, the instructors and a price with no extras. Category pages target searches like “driving school course price Odesa”.
- Fixed estimate after a brief
- Speed measured before handover
- Reply within 2 hours on working days
- The full price A student wants the total with lessons and fuel, not a “from” price.
- When it starts The next group and how long until the exam.
- Will they pass First-attempt pass rate and graduates’ reviews.
Driving school website: new or rebuilt
Pick your situation — below you can see what we do in each.
No website yet
A site exists, but everyone calls
Where a driving school loses students — and what the site does about it
Five steps from search to the exam. At each one, some people go to another school.
-
Looks for a school
“Driving school course price” or “automatic licence Odesa”.
Leaves if:search shows directories, and the school’s site has no prices.
The site does:category pages with prices and search markup.
-
Works out the price
Wants the total including lessons.
Leaves if:“call us for the price”.
The site does:a calculator by category, gearbox and theory format.
-
Signs up
Looks for the next group.
Leaves if:group dates unknown, decision put off.
The site does:group schedule and online sign-up, documents sent in Telegram.
-
Learns
Theory, tests and driving.
Leaves if:lessons booked by phone, schedule clashes.
The site does:a student portal with booking for their own instructor.
-
Recommends
Passed the exam and tells friends.
Leaves if:extra charges at the end spoiled the experience.
The site does:the calculator price goes into the contract, no extras.
What students who left after asking the price cost you
Enter your numbers: how many people a month ask the price and do not sign up, and the average course fee.
You lose per month
300,000 ₴
Per year 3,600,000 ₴
This is arithmetic on your numbers, not our forecast. Move the sliders to match your schedule.
Driving school website: what it looks like
The first screen of the driving school site from our case. The numbers mark what leads a student to sign up.
- The price in the headline The student’s main question answered on the first screen.
- One-click estimate The calculator button sits next to pass-rate facts.
- Calculator in the header The calculator button is visible on every screen.
- The next group Start date and open places shown right on the photo.
- Same on a phone Students look for a driving school on their phones.
Phone, a driving school directory or your own website
How a student learns the price and where the enquiry goes in each option.
| Criterion | Phone and Instagram only | Driving school directory | Own site with a CRM |
|---|---|---|---|
| Price | Phone and Instagram only Explained in a call | Driving school directory A “from” price next to competitors | Own site with a CRM Calculator with the full amount |
| Enquiries | Phone and Instagram only The front-desk notebook | Driving school directory Calls through the directory | Own site with a CRM CRM with category and group |
| Google search | Phone and Instagram only You are not there | Driving school directory The directory gets the traffic | Own site with a CRM Category and neighbourhood pages |
| Driving lessons | Phone and Instagram only Booked by phone | Driving school directory None | Own site with a CRM Student portal |
| Monthly | Phone and Instagram only Free, but front-desk time | Driving school directory A listing fee | Own site with a CRM Hosting |
How much a driving school website costs
A small school is fine with a business-card site with prices. A school with groups, a calculator and a student portal needs a corporate site with a CRM.
Site-card
One to three pages so people find you in Google and write to you directly. Up to 3 pages is a card site; from 5 pages the corporate direction begins.
If the budget is tight and you only need to exist — "Start 500". If you need a layout for your niche — Lite and above.
from $699 (₴29,000)
A sole proprietor or service practitioner who needs one page with a layout of their own.
What is included
- 1 page, a layout drawn for the niche
- Telegram enquiry form
- Basic motion
- GA4, SEO baseline, SSL, the domain is yours
- We write the copy from your facts
- 2 design rounds
What is not
- A second language — separate
- The admin panel is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $940 (₴39,000)
Those who need two more pages besides the home page: services, prices, examples.
What is included
- Up to 3 pages on a custom layout
- Scroll motion (GSAP)
- GA4 + Meta Pixel, form events
- A CMS: you edit copy, photos and blocks yourself
- We write the copy from your facts
- 3 design rounds
What is not
- A second language — separate
- 3D is in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,181 (₴49,000)
Those who need both the image and the enquiries: advanced motion, two languages.
What is included
- Up to 3 pages, advanced motion
- Two languages included
- Every analytics event + a copy-structure consultation
- A speed report before handover
- We write the copy from your facts
- 4 design rounds
What is not
- A store, dashboards and complex integrations are their own directions
- A third language is quoted separately
30-day warranty · Payment 30/40/30
After launch: 2 months of Standard care
Landing page
One page that sells one offer to cold traffic from ads: a structure built on objections, a layout of its own, analytics behind every click.
Buying traffic — a landing. Simply being findable — a card page.
from $699 (₴29,000)
One offer, one traffic channel, a campaign that starts without waiting.
What is included
- A layout for the offer, 1 page
- Blocks that answer each objection
- GA4 and UTM tags
- A Telegram enquiry form
- We write the copy from your facts
- 2 design rounds
What is not
- A headline test is in Standard
- The admin panel is in Standard
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $1,084 (₴45,000)
Those spending on ads who want to know which variant sells.
What is included
- Scroll motion (GSAP)
- Two headline variants for an A/B test
- Meta Pixel plus funnel events
- Variants per query group
- We write the copy from your facts
- 3 design rounds
What is not
- 3D elements and A/B block variants are in Premium
- A monthly funnel report belongs to care, not the build
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,566 (₴65,000)
Those putting a bigger traffic budget behind the page and wanting every block measured.
What is included
- An extended design with 3D elements
- A/B block variants to test what converts
- Funnel events in analytics
- A monthly funnel report
- We write the copy from your facts
- 4 design rounds
What is not
- Many pages and a blog belong to the corporate site
- A catalogue with payments belongs to the store
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Corporate site
From 5 pages about the company: services, cases, team, prices, blog. Whoever arrives from search or a tender checks you here.
5–7 pages, one language and edits done for you — Lite. Bespoke design, two languages, a CMS and a blog — Standard.
from $1,325 (₴55,000)
A small company that needs more than one page but no complex logic.
What is included
- 5–7 pages on a custom, simplified layout
- One language
- Copy and photo edits go through us (no admin panel)
- Telegram enquiry form, chat + AI included
- We write the copy from your facts
- 2 design rounds
What is not
- The admin panel and the blog are in Standard
- Complex motion is in Standard
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $2,145 (₴89,000)
A company with services, cases and a team that wants enquiries from search.
What is included
- 5–10 pages, bespoke design + GSAP
- Two languages included
- A CMS, the blog and the cases — all editable in-house
- Advanced SEO + a Lighthouse report at handover
- We write the copy from your facts
- 3 design rounds
What is not
- An editor role, 3+ languages and a monthly report are in Premium
- A store and a CRM are their own directions
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,494 (₴145,000)
Companies with 10–20 pages, several languages and a CRM integration.
What is included
- 10–20 pages, extended motion and 3D
- Two languages included, a third as an option
- Filterable cases, an editor role in the CMS
- A CRM integration and a monthly report
- We write the copy from your facts
- 4 design rounds
What is not
- Buyer accounts and a product catalogue belong to the store
- A system of record of your own belongs to the CRM direction
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Online store
Catalogue, cart, payment, delivery, an account. The code and the domain are yours — no platform rent, nobody else's rules.
Up to 100 products and one payment method — Lite. Warehouse, 1C, a buyer account — Standard. Several warehouses and B2B — Premium.
from $1,446 (₴60,000)
A small catalogue: up to 100 products, one payment system, Nova Poshta.
What is included
- Up to 100 products, basic filters
- Cart, payment, Nova Poshta delivery
- Product admin, receipts/PRRO
- GA4 + e-commerce events
- We write the copy from your facts
- 2 design rounds
What is not
- 1C and the warehouse are in Standard
- A buyer account is in Standard
30-day warranty · Payment 30/40/30
After launch: 3 months of Lite care
from $3,614 (₴150,000)
A full store: no product limit, several payments, 1C/BAS and a buyer account.
What is included
- Unlimited products, advanced filters
- Several payment systems, Uktposhta, Meest
- 1C/BAS, warehouse and a buyer account included
- Advanced SEO and bulk import
- We write the copy from your facts
- 3 design rounds
What is not
- Prom/Rozetka and a public API are in Premium
- A wholesale account and multi-currency are in Premium
30-day warranty · Payment 30/40/30
After launch: 6 months of Standard care
from $6,024 (₴250,000)
Several warehouses, wholesale prices and selling through marketplaces.
What is included
- Unlimited products, several warehouses
- Multi-currency and B2B payments
- A buyer account and a wholesale account
- Prom and Rozetka APIs, comparison and search with suggestions
- We write the copy from your facts
- 4 design rounds
What is not
- A CRM of your own or dashboards with different logic belong to CRM or an app
- Maintaining a builder platform is not our format
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
CRM & automation
Leads from the site, Telegram, phone and email in one place, with a status and an owner. Processes stop living in a spreadsheet and in somebody's memory.
Automate what you already run — Lite. Your own database and pipeline — Standard. Plus an AI module — Premium.
from $2,410 (₴100,000)
A business not ready for its own system: processes on ready-made services.
What is included
- A process map and triggers on n8n / Make
- 1–2 integrations: Telegram, mail, CRM
- Alerts to managers, reporting inside the service
- No database of your own, no per-seat fee
- We write the copy from your facts
- 2 design rounds
What is not
- A CRM of your own with roles and dashboards is Standard
- AI analytics is Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $3,614 (₴150,000)
A company that needs its own system: pipeline, roles, reports, telephony.
What is included
- Your own CRM: pipeline, tasks, up to five roles
- Dashboards for managers
- Telephony, mail, site leads with their source
- Team training — two sessions
- We write the copy from your facts
- 3 design rounds
What is not
- A 1C contour is an option, priced on its own
- The AI module and unlimited roles are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $6,024 (₴250,000)
The same custom CRM with an AI module: conversation analytics, forecasting, APIs.
What is included
- Everything from Standard
- An AI module: conversation analytics and forecasting
- Unlimited roles, extended APIs
- A mobile version of the dashboard
- We write the copy from your facts
- 4 design rounds
What is not
- A product built from scratch with its own logic is a web app
- Internal rules and owners are your side of the work
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
AI chat and bots
A chat on the site or in a messenger that answers the usual questions from your own data and hands the hard ones to a person. The AI invents nothing.
One channel on your texts — Lite. Two channels, RAG over documents and leads into a CRM — Standard. Actions inside your systems — Premium.
from $723 (₴30,000)
One entry point and the same questions every day.
What is included
- One channel: the site or Telegram
- Answers from your own texts and price list
- Handing the dialogue to a person
- Collecting contacts
- We write the copy from your facts
- 2 design rounds
What is not
- RAG over documents is in Standard
- Leads into a CRM is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $1,807 (₴75,000)
Two channels, documents that hold the answers, enquiries that must land in a CRM.
What is included
- Two channels: the site and Telegram
- RAG: answers out of your documents
- Dialogue history and a report on the questions
- A CRM integration
- We write the copy from your facts
- 3 design rounds
What is not
- Actions in 1C and booking are in Premium
- Viber and further channels as needed
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,614 (₴150,000)
A bot that acts, not only answers: booking, orders, 1C.
What is included
- Every channel (Viber if needed)
- Actions in the CRM and 1C: booking, orders
- Routing enquiries by department
- Conversation and conversion analytics
- We write the copy from your facts
- 4 design rounds
What is not
- It replaces no process: the bot works inside your CRM and 1C
- A system of record of your own belongs to CRM
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Web app / SaaS
A product with logins, roles, dashboards and logic of its own: a panel, a service, an internal tool or a subscription platform.
Prove the idea — Lite (MVP). Subscriptions and several modules — Standard. A public API and load — Premium.
from $4,819 (₴200,000)
One module you can put in front of users in 10–14 weeks.
What is included
- One role, one core module
- One-off payment instead of a subscription
- A cloud deploy
- Basic testing
- We write the copy from your facts
- 2 design rounds
What is not
- Subscriptions and several modules are in Standard
- A public API and scaling are in Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $8,434 (₴350,000)
Several modules, roles and subscriptions — the product is already selling to someone.
What is included
- Up to three roles, several modules
- Subscriptions, invoices, an internal API
- Monitoring and automated tests
- Two or three kinds of dashboard
- We write the copy from your facts
- 3 design rounds
What is not
- A documented public API is in Premium
- Multi-tenancy and payouts are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $14,458 (₴600,000)
A platform with third-party developers on the API, real load and payouts.
What is included
- Unlimited roles, the full platform
- A public API with documentation
- Multi-currency and payouts
- Scaling, redundancy, load testing, an SLA
- We write the copy from your facts
- 4 design rounds
What is not
- Marketing and selling the product is your side
- 24/7 user support is a separate agreement
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Redesign
A site that still holds its rankings but looks its age: the interface, the speed and the conversion change, the URLs, structure and redirects do not.
A few blocks need freshening — Lite. A full redesign of up to 15 pages — Standard. 15+ with content migration — Premium.
from $241 (₴10,000)
The structure is fine; particular spots are not: the first screen, a form, the catalogue.
What is included
- Targeted block fixes
- A new UI without touching the structure
- Speed and responsive behaviour
- URLs unchanged
- We write the copy from your facts
- 2 design rounds
What is not
- A full redesign and new pages are in Standard
- A CMS migration is in Premium
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
The whole site changes, up to 15 pages, copy and meta tags included.
What is included
- A new UI, copy, meta tags and markup
- URLs and 301s preserved
- An SEO audit before the start
- Four weeks of Search Console monitoring
- We write the copy from your facts
- 3 design rounds
What is not
- Content and CMS migration are in Premium
- A monthly ranking report is in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $1,446 (₴60,000)
A large site of 15+ pages that also needs its content moved.
What is included
- A bespoke UI with motion
- Content and CMS migration
- A full URL inventory and redirect map
- A monthly ranking report for three months
- We write the copy from your facts
- 4 design rounds
What is not
- A brand-new site — sometimes the honest answer is that it is cheaper
- Writing copy is its own job
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Site speed
An audit and a fix of loading speed: LCP, INP, CLS, images, scripts, fonts, hosting. The design stays if you like it.
An audit and eight hours of fixes — Lite. A full pass of up to 20 hours — Standard. Hosting, a CDN and reports — Premium.
from $241 (₴10,000)
Find the causes and remove the heaviest of it: images, scripts, caching.
What is included
- A Lighthouse and CrUX audit — free
- A fix list ranked by effect per hryvnia
- Up to 8 hours of work on the live site
- A Lighthouse report before and after
- We write the copy from your facts
- 2 design rounds
What is not
- Hosting, a CDN and real-user monitoring are in Premium
- A redesign is a different service
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
Everything is slow: images, scripts, fonts and the rendering itself.
What is included
- LCP, INP and CLS across the site
- Images, scripts, fonts — up to 20 hours
- Core Web Vitals per page
- Checking that the result does not slide back
- We write the copy from your facts
- 3 design rounds
What is not
- Moving to other hosting and a CDN is in Premium
- Monthly reports are in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,446 (₴60,000)
Speed is part of the revenue: a store, media, a lot of paid traffic.
What is included
- Hosting and a CDN for your project
- Real-user monitoring
- A monthly report for three months
- Everything from Standard
- We write the copy from your facts
- 4 design rounds
What is not
- Rebuilding logic and redesigns are their own directions
- The services themselves (hosting, CDN) are billed to you
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Driving school website, calculator and CRM: how they work together
A student finds the school on Google, works out the price and signs up for a group. The enquiry goes to the front desk in Telegram and into the CRM, and the student books lessons in their portal.
-
What your customer sees
- Sees the full course price
- Signs up for the next group online
- Books driving lessons in the portal
-
What runs inside
- Driving school website with a calculator from $1,325 (₴55,000)
- Instalment payments and group sign-up from $361 (₴15,000)
- CRM for enquiries, groups and payments from $3,614 (₴150,000)
- Telegram bot and student portal from $2,410 (₴100,000)
The bundle has no price of its own: each part can be ordered separately, at the price of its tier.
-
What you get
- Enquiries with category and amount in the CRM
- Instructor schedule without clashes
- Staged payments visible for every student
The price was explained by phone, enquiries and lessons went into a notebook.
A calculator, group sign-up, a CRM and a student portal with lesson booking.
In the first 2–3 months 40–60% of enquiries come from the calculator with the category already chosen, and calls about price fall by about half.
A guide, not a promise: the actual figure depends on your niche, traffic and how fast your team replies.
Before you order a driving school website — reviews from our clients
Quotes taken from working threads — rough edges included.
How we build a driving school website: from brief to launch
Six steps from idea to launch — sequential, transparent and predictable.
Brief & analytics
We study your business, competitors and audience. Define goals and success metrics.
- Goals & metrics
- project map
- scope
- estimate
Prototype & design
We design the structure, create the UI concept and approve the visual language.
- UX prototype
- UI concept
- design system
- responsive
Development
Layout, code, content. Weekly progress demos keep you in the loop.
- Frontend
- business logic
- integrations
- headless CMS
Testing & QA
We check on real devices and browsers, fix edge cases and log the speed figures in a report.
- Cross-browser QA
- Core Web Vitals
- automated tests
- a11y
Launch
We deploy to production and connect the domain, SSL, analytics and monitoring.
- Deploy
- domain & SSL
- analytics
- 301 redirects
- SEO base
Growth & support
We keep growing the product: new features, A/B tests, speed improvements and a support plan with defined response times.
- Iterations
- A/B tests
- speed & conversion
- monitoring
- support
What we write into the contract
This list sits in the estimate and the contract — the manager repeats it on the call too.
A project starts at $506 (₴21,000)
Discuss the terms- A fixed estimate after the free brief
- Payment in stages 30/40/30, 50/50 on Lite
- Dated stages and a delivery date
- The warranty is 30 days, 60 on the corporate Standard and 90 on the Premium — defects free of charge, changes outside the tier billed separately
- Domain, hosting, code and access registered in your name
- Revisions built into each stage: the layout is approved before it is coded
- Agreement, invoice and act — the pack your accountant asks for
Questions about a driving school website
Prices, timelines, paperwork and ownership — the 6 questions clients ask before they order.
Hi! I’m from the DEXA team. Pick a question — I’ll answer right away, no “a manager will call you back”.
How much does a driving school website cost?
A small school may be fine with a business-card site with prices and a form at from $940 (₴39,000).
A school with a calculator, group schedule and student portal needs a corporate site (plans below); the CRM is from $3,614 (₴150,000).
We fix the amount after the brief; the exact price and timeline go into the contract.
How do I get more students for a driving school?
Students come from search, Google Maps, referrals and ads. The site makes them sign up: they see the full price, the next group and the pass rate.
For search we build category and neighbourhood pages.
What CRM or software does a driving school need?
One that ties each student to a group, an instructor, staged payments and documents. If your software has an API, we connect it.
If not, we build a simple CRM around your process with a Telegram bot.
Can students book driving lessons online?
Yes, in the student portal: the student sees their instructor’s free time and books it.
The instructor gets the booking in Telegram, with no schedule clashes.
How long does a driving school website take?
A Lite corporate site takes 3–4 weeks, a Standard one 4–6 weeks. The calculator, CRM and student portal are built alongside the design.
The timeline is fixed in the contract.
We have a site, but students still call. What do you do?
First we review the site and the path to sign-up for free.
Often adding a calculator and the group schedule is enough; if not, we rebuild it and keep the domain and Google rankings.
Useful for driving schools
Insights, case studies and guides from our team.
How to Accept Payments on Your Website, Simply
What a payment gateway is, which services work in Ukraine (LiqPay, Fondy, WayForPay, Stripe), what it costs and when a payment page beats pay-at-delivery.
Read article
CRM: Off-the-Shelf or Custom-Built in 2026
Custom CRM against Bitrix24, KeyCRM and Salesforce: real three-year cost, when your own build pays back, how to migrate data and what a CRM costs at DEXA.
Read article
Local SEO: How to Get Your Business on Google Maps
A step-by-step local plan: Google Business Profile, city pages, NAP consistency, reviews, LocalBusiness markup and the link to your website.
Read articleNot a driving school? Solutions for other niches
Ready-made scenarios for your case — with examples and indicative pricing.
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Don’t know where to start? Let’s build the brief together
Answer a few questions and our builder assembles a complete, ready-to-share project brief — with a realistic budget range calculated from our real packages. Take it to us or to any studio.
~3 minutes · no email required to view your estimate
- 6 guided steps — goals, scope, design, budget
- Instant price range from real DEXA packages
- Downloadable, print-ready brief (PDF)