A beauty salon website where clients book themselves
The client picks a service, a stylist and a free slot from her phone, pays a deposit and gets a Telegram reminder. The front desk stops copying bookings out of DMs, and a stylist’s slot no longer sits empty because someone forgot.
- Indicatively
- from $699 (₴29,000)
- Timeline
- 2–3 weeks
- Warranty
- 30 days
People choose a salon by three things: the stylist’s work, the price and how quickly they can book. So we build the site around the price list and booking. Every service has a starting price and a duration, every stylist has their work and schedule, and the «Book» button is on every screen. BeautySalon markup helps Google show the salon in search and on the map.
- Fixed estimate after a brief
- Speed measured before handover
- Reply within 2 hours on working days
- The stylist’s work Clients choose by examples. On the site every stylist has a page with before-and-after work.
- Price People want the price before booking: a list with starting prices and durations instead of «DM us».
- Booking speed People book at once, often in the evening: a free slot from a phone in a minute, around the clock.
A salon website: from scratch or fix the one you have
Pick your situation — below you can see what we do in each.
No website yet
A site exists, but bookings are few
Where a salon loses clients — and what the site does about it
Five steps from search to visit. At each one some people go to the salon next door because what they need is not visible at once.
-
Searches nearby
«Manicure near me» in Google Maps: photos, rating, address.
Leaves if:the profile has no link to a site or booking, only photos.
The site does:we link the site to the Google Maps profile and build service pages for such searches.
-
Checks prices
Opens the site or Instagram to see what it costs.
Leaves if:prices «by DM» or a price list two years old.
The site does:a price list with a starting price and duration for every service; you edit prices yourself.
-
Picks a stylist
Before-and-after work, experience, reviews.
Leaves if:the work is only on Instagram, none on the site.
The site does:every stylist gets a page with experience and work.
-
Books
Wants to pick a time right away, often in the evening after work.
Leaves if:booking only by phone or DM, and the reply comes in the morning.
The site does:online booking of a free slot from a phone, no call, around the clock.
-
Shows up
Gets a reminder the day before.
Leaves if:no deposit and no reminder: she forgets and the slot is lost.
The site does:a deposit at booking and a Telegram reminder with a reschedule button.
What empty slots cost you
Put in your own numbers: how many visits fall through each week and your salon’s average ticket.
You lose per month
516 $
Per year 6,192 $
This is arithmetic on your numbers, not our forecast. Move the sliders to match your schedule.
Online booking for a salon: what it looks like
The first screen of a beauty studio site from our case study. The numbers mark what leads a client to book.
- The nearest free slot The site shows the nearest time and service right away, so booking starts without scrolling.
- The booking button is always there «Book» sits in the header on every screen.
- Prices in one click A starting price and duration for every service instead of «DM us».
- Booking around the clock A client books in the evening or at night, and the confirmation arrives in Telegram.
- The same on a phone Prices, stylists and booking work with one hand.
Instagram, a booking app or your own site
What the client sees and what stays yours in each option.
| Criterion | Instagram only | Booking-app listing | Own site with booking |
|---|---|---|---|
| Prices | Instagram only In DMs or pinned stories | Booking-app listing In the salon profile in the listing | Own site with booking On the site, edited by you |
| Booking | Instagram only Messaging, a reply when the administrator is free | Booking-app listing Online, through the app | Own site with booking Online, on your site, with a deposit |
| Google search | Instagram only The profile ranks poorly for services | Booking-app listing A listing page next to other salons | Own site with booking Your own service pages for «manicure near me» and the like |
| Client base | Instagram only Scattered across DMs | Booking-app listing Held by the app | Own site with booking Yours: calendar, contacts, history |
| Monthly | Instagram only Free, but it takes the administrator’s time | Booking-app listing The app subscription | Own site with booking Hosting; booking via Google Calendar or your service |
How much a beauty salon website costs
A studio or a solo stylist usually needs a site-card: prices, stylists and booking. A salon with several services or a chain is better served by a corporate site with separate pages for services and branches.
Site-card
One to three pages so people find you in Google and write to you directly. Up to 3 pages is a card site; from 5 pages the corporate direction begins.
If the budget is tight and you only need to exist — "Start 500". If you need a layout for your niche — Lite and above.
from $699 (₴29,000)
A sole proprietor or service practitioner who needs one page with a layout of their own.
What is included
- 1 page, a layout drawn for the niche
- Telegram enquiry form
- Basic motion
- GA4, SEO baseline, SSL, the domain is yours
- We write the copy from your facts
- 2 design rounds
What is not
- A second language — separate
- The admin panel is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $940 (₴39,000)
Those who need two more pages besides the home page: services, prices, examples.
What is included
- Up to 3 pages on a custom layout
- Scroll motion (GSAP)
- GA4 + Meta Pixel, form events
- A CMS: you edit copy, photos and blocks yourself
- We write the copy from your facts
- 3 design rounds
What is not
- A second language — separate
- 3D is in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,181 (₴49,000)
Those who need both the image and the enquiries: advanced motion, two languages.
What is included
- Up to 3 pages, advanced motion
- Two languages included
- Every analytics event + a copy-structure consultation
- A speed report before handover
- We write the copy from your facts
- 4 design rounds
What is not
- A store, dashboards and complex integrations are their own directions
- A third language is quoted separately
30-day warranty · Payment 30/40/30
After launch: 2 months of Standard care
Landing page
One page that sells one offer to cold traffic from ads: a structure built on objections, a layout of its own, analytics behind every click.
Buying traffic — a landing. Simply being findable — a card page.
from $699 (₴29,000)
One offer, one traffic channel, a campaign that starts without waiting.
What is included
- A layout for the offer, 1 page
- Blocks that answer each objection
- GA4 and UTM tags
- A Telegram enquiry form
- We write the copy from your facts
- 2 design rounds
What is not
- A headline test is in Standard
- The admin panel is in Standard
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $1,084 (₴45,000)
Those spending on ads who want to know which variant sells.
What is included
- Scroll motion (GSAP)
- Two headline variants for an A/B test
- Meta Pixel plus funnel events
- Variants per query group
- We write the copy from your facts
- 3 design rounds
What is not
- 3D elements and A/B block variants are in Premium
- A monthly funnel report belongs to care, not the build
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,566 (₴65,000)
Those putting a bigger traffic budget behind the page and wanting every block measured.
What is included
- An extended design with 3D elements
- A/B block variants to test what converts
- Funnel events in analytics
- A monthly funnel report
- We write the copy from your facts
- 4 design rounds
What is not
- Many pages and a blog belong to the corporate site
- A catalogue with payments belongs to the store
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Corporate site
From 5 pages about the company: services, cases, team, prices, blog. Whoever arrives from search or a tender checks you here.
5–7 pages, one language and edits done for you — Lite. Bespoke design, two languages, a CMS and a blog — Standard.
from $1,325 (₴55,000)
A small company that needs more than one page but no complex logic.
What is included
- 5–7 pages on a custom, simplified layout
- One language
- Copy and photo edits go through us (no admin panel)
- Telegram enquiry form, chat + AI included
- We write the copy from your facts
- 2 design rounds
What is not
- The admin panel and the blog are in Standard
- Complex motion is in Standard
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $2,145 (₴89,000)
A company with services, cases and a team that wants enquiries from search.
What is included
- 5–10 pages, bespoke design + GSAP
- Two languages included
- A CMS, the blog and the cases — all editable in-house
- Advanced SEO + a Lighthouse report at handover
- We write the copy from your facts
- 3 design rounds
What is not
- An editor role, 3+ languages and a monthly report are in Premium
- A store and a CRM are their own directions
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,494 (₴145,000)
Companies with 10–20 pages, several languages and a CRM integration.
What is included
- 10–20 pages, extended motion and 3D
- Two languages included, a third as an option
- Filterable cases, an editor role in the CMS
- A CRM integration and a monthly report
- We write the copy from your facts
- 4 design rounds
What is not
- Buyer accounts and a product catalogue belong to the store
- A system of record of your own belongs to the CRM direction
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Online store
Catalogue, cart, payment, delivery, an account. The code and the domain are yours — no platform rent, nobody else's rules.
Up to 100 products and one payment method — Lite. Warehouse, 1C, a buyer account — Standard. Several warehouses and B2B — Premium.
from $1,446 (₴60,000)
A small catalogue: up to 100 products, one payment system, Nova Poshta.
What is included
- Up to 100 products, basic filters
- Cart, payment, Nova Poshta delivery
- Product admin, receipts/PRRO
- GA4 + e-commerce events
- We write the copy from your facts
- 2 design rounds
What is not
- 1C and the warehouse are in Standard
- A buyer account is in Standard
30-day warranty · Payment 30/40/30
After launch: 3 months of Lite care
from $3,614 (₴150,000)
A full store: no product limit, several payments, 1C/BAS and a buyer account.
What is included
- Unlimited products, advanced filters
- Several payment systems, Uktposhta, Meest
- 1C/BAS, warehouse and a buyer account included
- Advanced SEO and bulk import
- We write the copy from your facts
- 3 design rounds
What is not
- Prom/Rozetka and a public API are in Premium
- A wholesale account and multi-currency are in Premium
30-day warranty · Payment 30/40/30
After launch: 6 months of Standard care
from $6,024 (₴250,000)
Several warehouses, wholesale prices and selling through marketplaces.
What is included
- Unlimited products, several warehouses
- Multi-currency and B2B payments
- A buyer account and a wholesale account
- Prom and Rozetka APIs, comparison and search with suggestions
- We write the copy from your facts
- 4 design rounds
What is not
- A CRM of your own or dashboards with different logic belong to CRM or an app
- Maintaining a builder platform is not our format
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
CRM & automation
Leads from the site, Telegram, phone and email in one place, with a status and an owner. Processes stop living in a spreadsheet and in somebody's memory.
Automate what you already run — Lite. Your own database and pipeline — Standard. Plus an AI module — Premium.
from $2,410 (₴100,000)
A business not ready for its own system: processes on ready-made services.
What is included
- A process map and triggers on n8n / Make
- 1–2 integrations: Telegram, mail, CRM
- Alerts to managers, reporting inside the service
- No database of your own, no per-seat fee
- We write the copy from your facts
- 2 design rounds
What is not
- A CRM of your own with roles and dashboards is Standard
- AI analytics is Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $3,614 (₴150,000)
A company that needs its own system: pipeline, roles, reports, telephony.
What is included
- Your own CRM: pipeline, tasks, up to five roles
- Dashboards for managers
- Telephony, mail, site leads with their source
- Team training — two sessions
- We write the copy from your facts
- 3 design rounds
What is not
- A 1C contour is an option, priced on its own
- The AI module and unlimited roles are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $6,024 (₴250,000)
The same custom CRM with an AI module: conversation analytics, forecasting, APIs.
What is included
- Everything from Standard
- An AI module: conversation analytics and forecasting
- Unlimited roles, extended APIs
- A mobile version of the dashboard
- We write the copy from your facts
- 4 design rounds
What is not
- A product built from scratch with its own logic is a web app
- Internal rules and owners are your side of the work
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
AI chat and bots
A chat on the site or in a messenger that answers the usual questions from your own data and hands the hard ones to a person. The AI invents nothing.
One channel on your texts — Lite. Two channels, RAG over documents and leads into a CRM — Standard. Actions inside your systems — Premium.
from $723 (₴30,000)
One entry point and the same questions every day.
What is included
- One channel: the site or Telegram
- Answers from your own texts and price list
- Handing the dialogue to a person
- Collecting contacts
- We write the copy from your facts
- 2 design rounds
What is not
- RAG over documents is in Standard
- Leads into a CRM is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $1,807 (₴75,000)
Two channels, documents that hold the answers, enquiries that must land in a CRM.
What is included
- Two channels: the site and Telegram
- RAG: answers out of your documents
- Dialogue history and a report on the questions
- A CRM integration
- We write the copy from your facts
- 3 design rounds
What is not
- Actions in 1C and booking are in Premium
- Viber and further channels as needed
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,614 (₴150,000)
A bot that acts, not only answers: booking, orders, 1C.
What is included
- Every channel (Viber if needed)
- Actions in the CRM and 1C: booking, orders
- Routing enquiries by department
- Conversation and conversion analytics
- We write the copy from your facts
- 4 design rounds
What is not
- It replaces no process: the bot works inside your CRM and 1C
- A system of record of your own belongs to CRM
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Web app / SaaS
A product with logins, roles, dashboards and logic of its own: a panel, a service, an internal tool or a subscription platform.
Prove the idea — Lite (MVP). Subscriptions and several modules — Standard. A public API and load — Premium.
from $4,819 (₴200,000)
One module you can put in front of users in 10–14 weeks.
What is included
- One role, one core module
- One-off payment instead of a subscription
- A cloud deploy
- Basic testing
- We write the copy from your facts
- 2 design rounds
What is not
- Subscriptions and several modules are in Standard
- A public API and scaling are in Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $8,434 (₴350,000)
Several modules, roles and subscriptions — the product is already selling to someone.
What is included
- Up to three roles, several modules
- Subscriptions, invoices, an internal API
- Monitoring and automated tests
- Two or three kinds of dashboard
- We write the copy from your facts
- 3 design rounds
What is not
- A documented public API is in Premium
- Multi-tenancy and payouts are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $14,458 (₴600,000)
A platform with third-party developers on the API, real load and payouts.
What is included
- Unlimited roles, the full platform
- A public API with documentation
- Multi-currency and payouts
- Scaling, redundancy, load testing, an SLA
- We write the copy from your facts
- 4 design rounds
What is not
- Marketing and selling the product is your side
- 24/7 user support is a separate agreement
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Redesign
A site that still holds its rankings but looks its age: the interface, the speed and the conversion change, the URLs, structure and redirects do not.
A few blocks need freshening — Lite. A full redesign of up to 15 pages — Standard. 15+ with content migration — Premium.
from $241 (₴10,000)
The structure is fine; particular spots are not: the first screen, a form, the catalogue.
What is included
- Targeted block fixes
- A new UI without touching the structure
- Speed and responsive behaviour
- URLs unchanged
- We write the copy from your facts
- 2 design rounds
What is not
- A full redesign and new pages are in Standard
- A CMS migration is in Premium
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
The whole site changes, up to 15 pages, copy and meta tags included.
What is included
- A new UI, copy, meta tags and markup
- URLs and 301s preserved
- An SEO audit before the start
- Four weeks of Search Console monitoring
- We write the copy from your facts
- 3 design rounds
What is not
- Content and CMS migration are in Premium
- A monthly ranking report is in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $1,446 (₴60,000)
A large site of 15+ pages that also needs its content moved.
What is included
- A bespoke UI with motion
- Content and CMS migration
- A full URL inventory and redirect map
- A monthly ranking report for three months
- We write the copy from your facts
- 4 design rounds
What is not
- A brand-new site — sometimes the honest answer is that it is cheaper
- Writing copy is its own job
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Site speed
An audit and a fix of loading speed: LCP, INP, CLS, images, scripts, fonts, hosting. The design stays if you like it.
An audit and eight hours of fixes — Lite. A full pass of up to 20 hours — Standard. Hosting, a CDN and reports — Premium.
from $241 (₴10,000)
Find the causes and remove the heaviest of it: images, scripts, caching.
What is included
- A Lighthouse and CrUX audit — free
- A fix list ranked by effect per hryvnia
- Up to 8 hours of work on the live site
- A Lighthouse report before and after
- We write the copy from your facts
- 2 design rounds
What is not
- Hosting, a CDN and real-user monitoring are in Premium
- A redesign is a different service
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
Everything is slow: images, scripts, fonts and the rendering itself.
What is included
- LCP, INP and CLS across the site
- Images, scripts, fonts — up to 20 hours
- Core Web Vitals per page
- Checking that the result does not slide back
- We write the copy from your facts
- 3 design rounds
What is not
- Moving to other hosting and a CDN is in Premium
- Monthly reports are in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,446 (₴60,000)
Speed is part of the revenue: a store, media, a lot of paid traffic.
What is included
- Hosting and a CDN for your project
- Real-user monitoring
- A monthly report for three months
- Everything from Standard
- We write the copy from your facts
- 4 design rounds
What is not
- Rebuilding logic and redesigns are their own directions
- The services themselves (hosting, CDN) are billed to you
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Site, booking and reminders: how they work together
A client finds the salon in Google or on the map, sees the price and books herself. The booking lands in the stylist’s calendar, the reminder goes out in Telegram, and you see where your clients came from.
-
What your customer sees
- Finds the salon in Google search and on the map
- Sees prices and stylists’ work without messaging
- Books a free slot with a deposit
-
What runs inside
- Salon website from $699 (₴29,000)
- Online booking or an Altegio connection from $361 (₴15,000)
- Google Maps profile from $41 (₴1,700)/hr
- AI chat on the site from $24 (₴990)/mo
The bundle has no price of its own: each part can be ordered separately, at the price of its tier.
-
What you get
- Bookings sit in the stylists’ calendars, not in a notebook
- Confirmations and reminders go out by themselves
- You see how many clients came from Google
Bookings came through DMs, Viber and calls and were copied into a notebook.
A booking lands in the stylist’s calendar at once, and the reminder arrives the day before.
Part of the bookings moves from DMs and calls to online within the first weeks, and deposits and reminders reduce no-shows.
A guide, not a promise: the actual figure depends on your niche, traffic and how fast your team replies.
Before you order a beauty salon website — what our clients say
Quotes taken from working threads — rough edges included.
How we build a beauty salon website: from brief to launch
Six steps from idea to launch — sequential, transparent and predictable.
Brief & analytics
We study your business, competitors and audience. Define goals and success metrics.
- Goals & metrics
- project map
- scope
- estimate
Prototype & design
We design the structure, create the UI concept and approve the visual language.
- UX prototype
- UI concept
- design system
- responsive
Development
Layout, code, content. Weekly progress demos keep you in the loop.
- Frontend
- business logic
- integrations
- headless CMS
Testing & QA
We check on real devices and browsers, fix edge cases and log the speed figures in a report.
- Cross-browser QA
- Core Web Vitals
- automated tests
- a11y
Launch
We deploy to production and connect the domain, SSL, analytics and monitoring.
- Deploy
- domain & SSL
- analytics
- 301 redirects
- SEO base
Growth & support
We keep growing the product: new features, A/B tests, speed improvements and a support plan with defined response times.
- Iterations
- A/B tests
- speed & conversion
- monitoring
- support
What we write into the contract
This list sits in the estimate and the contract — the manager repeats it on the call too.
A project starts at $506 (₴21,000)
Discuss the terms- A fixed estimate after the free brief
- Payment in stages 30/40/30, 50/50 on Lite
- Dated stages and a delivery date
- The warranty is 30 days, 60 on the corporate Standard and 90 on the Premium — defects free of charge, changes outside the tier billed separately
- Domain, hosting, code and access registered in your name
- Revisions built into each stage: the layout is approved before it is coded
- Agreement, invoice and act — the pack your accountant asks for
Questions about a beauty salon website
Prices, timelines, paperwork and ownership — the 10 questions clients ask before they order.
Hi! I’m from the DEXA team. Pick a question — I’ll answer right away, no “a manager will call you back”.
Does this work for a cosmetologist or a nail artist?
Yes. A cosmetologist or a solo artist often needs one to three pages: services with prices and durations, work, certificates and online booking.
That is the site-card format — prices are in the plans above.
Does a salon need a website if it has Instagram?
Instagram shows the work well but answers two questions badly: how much it costs and when there is a free slot.
A site adds prices, booking a free time and pages Google shows for searches like «manicure near me».
Instagram stays: the booking button in the profile leads to the site.
How does a website help bring clients to a beauty salon?
A site does not bring people by itself: search, maps and ads do.
The site makes sure the people who arrive actually book, because they see the price, the stylist’s work and a free time.
For search we build separate service pages and BeautySalon markup; for maps, a link with the Google profile.
How much does a beauty salon website cost?
A site-card for a studio and a corporate site for a salon with several services or a chain have different plans — they are above.
The price depends on the number of services and stylists, on where the schedule comes from and on deposits, so we fix the sum after the brief.
The exact price and timeline are in the contract.
Why do clients book and not show up — and what can be done?
Most often the booking had no deposit and no reminder, and the visit is simply forgotten.
On the site the client pays a card deposit when booking (you set the amount and the cancellation rules) and gets a Telegram reminder the day before with a reschedule button.
A ready template or a builder — why not the simpler way?
A template is quick to start, but prices, stylists and booking in it are separate widgets that are hard to fit to your salon, and the site stays on someone else’s platform.
We build the site for your salon: the domain, code and access are yours, and we check speed before handover.
We already use booking software. Do we have to drop it?
No. If the software has a widget or an open API (like Altegio), we connect booking from it, and the schedule stays where you are used to it.
If it does not, we build booking on Google Calendar. We decide this at the brief.
We have a site, but nobody books through it. What do you do?
First we review the site for free: where clients get lost, whether prices are visible, whether booking works on a phone, how fast the page opens.
Often fixing prices, booking and speed is enough; if not, we rebuild it and keep the domain and Google rankings.
Can a client book a specific stylist?
Yes. The client picks a service, a stylist and a free slot from that stylist’s schedule.
The booking goes straight into the calendar, and two bookings for the same time never overlap.
Will the site help the salon appear in Google Maps?
Yes, together with your Google Business profile.
The site provides the address, hours and BeautySalon markup, and service pages work for searches like «manicure near me» or «hair colouring price».
Useful for salon owners
Insights, case studies and guides from our team.
Online Booking With Prepayment for Service Businesses
How many clients salons, clinics and auto shops lose to busy phones and no-shows, how a live calendar with reminders and deposits works, and what to choose.
Read article
Local SEO: How to Get Your Business on Google Maps
A step-by-step local plan: Google Business Profile, city pages, NAP consistency, reviews, LocalBusiness markup and the link to your website.
Read article
Website Reviews: Where to Get Them, How to Show
Real reviews are the cheapest way to make a stranger trust you. Where to collect them, how to ask without being pushy, how to show them and answer negatives.
Read articleNot a salon? Solutions for other industries
Ready-made scenarios for your case — with examples and indicative pricing.
- Site-card · legal services A lawyer’s site-card that shows the specialisation See the solution
- E-commerce · marketplaces Marketplace development, turnkey See the solution
- CRM · wholesale & B2B A CRM for wholesale: the deal run from enquiry to payment See the solution
- Websites · hospitality A website for a hotel that takes bookings around the clock See the solution
- E-commerce · beauty A cosmetics store that carries the buyer to checkout See the solution
- CRM · logistics A CRM for logistics: cargo tracking that ends the “where is my shipment” calls See the solution
- Landing · auto service A landing page for an auto shop that fills the schedule See the solution
- Websites · healthcare and dental A clinic website: booking a doctor without a call See the solution
Don’t know where to start? Let’s build the brief together
Answer a few questions and our builder assembles a complete, ready-to-share project brief — with a realistic budget range calculated from our real packages. Take it to us or to any studio.
~3 minutes · no email required to view your estimate
- 6 guided steps — goals, scope, design, budget
- Instant price range from real DEXA packages
- Downloadable, print-ready brief (PDF)