CRM development and business process automation
Three rungs: process automation on ready services, a custom CRM built around your scenario (pipelines, tasks, documents) and a CRM with an AI module. Telephony, mail and warehouse integrations.
- Lite $2,410 ₴100,000
- Standard $3,614 ₴150,000
- Premium $6,024 ₴250,000
- Price and timeline fixed in the contract
- The code and domain are yours
- Reply within 2 hours, Mon–Sat 9:00–20:00
Deals live in Excel and the boss cannot see what is going on?
Tick what sounds like you
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Everything in one window
Requests from the site, messengers and phone reach the CRM on their own, and a deal moves from request to payment without re-typing. If an off-the-shelf CRM is enough, we connect it instead of building one.
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What your customer sees
- Writes on the site, in Telegram or calls
- Gets an invoice and status without chasing
- Never explains twice: the history is in the card
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What runs inside
- Site and messengers in a ready CRM from $361 (₴15,000)
- Automation on ready services from $2,410 (₴100,000)
- A custom CRM for your process from $3,614 (₴150,000)
- Sync with 1C or BAS from $964 (₴40,000)
The bundle has no price of its own: each part can be ordered separately, at the price of its tier.
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What you get
- Every deal is visible from request to payment
- Reports and margin on a dashboard, not in Excel
- Routine tasks are created on their own
Three tools shared no data, and deals were kept in Excel.
Pipeline, documents and stock in one interface.
The report takes minutes instead of an evening, and each manager saves 1–2 hours a day on re-typing.
A guide, not a promise: the actual figure depends on your niche, traffic and how fast your team replies.
Who needs a custom CRM
Recognise even one of these and the rest of this page answers that exact case.
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Enquiries disappear into messengers
Telegram, Instagram, a phone call, email — five channels, and none of them answers who replied to the customer, and when.
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Wholesale lives in spreadsheets
Segment prices, stock, deferred payment and paperwork across four files that drift apart every Friday.
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The customer “belongs” to a manager
When that person leaves, the contacts and the agreements leave too, because the history lived in a private phone.
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You need reporting, not intuition
How many deals sit at each stage, where they die, what the average cheque is — a manager wants it today, not at quarter end.
Industries we build it for: a CRM system
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A CRM for a car service
Job orders, service history per car and MOT reminders where there used to be the manager’s notebook. Telephony integration and 1C/BAS sync mean no enquiry is lost in chats.
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A CRM for a dental clinic
Doctor schedules, patient cards, prepayments and recall reminders. If a booked patient did not show, you can see why: time, price or expectations.
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A CRM for a medical centre
Visit, labs, the doctor’s referral and payment status in one patient card with role-based access. The receptionist sees the schedule without five open inboxes.
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A CRM for a construction company
Sites, estimates, stages, subcontractors and supplies in one window, with warranty obligations in the same place. The manager sees margin per site, not just calls.
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A CRM for a delivery service
Couriers, drop-off points, shipments, routes and settlements otherwise split across four apps and an Excel export. The status is visible to the customer and the dispatcher alike.
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A CRM for a manufacturer
Leads, specifications, dealer pricing, production plans and warranty cases. An order does not exist without an approved spec — the system keeps saying so.
What a CRM build includes
This list sits in the estimate and the contract; anything else is agreed separately.
CRM development and business process automation
- Price
- from $2,410 (₴100,000)
- Timeline
- 4–8 weeks
First — an audit and process map: where deals and hours leak away. Then two routes: automate on the services you already pay for (no own database, no new contract), or build a custom CRM for your scenario — pipelines, tasks, document flow, telephony, mail and warehouse integrations. Routine disappears and deals move on their own.
- An audit and a process map: where deals and hours leak
- A custom CRM on React/Vue: pipelines, tasks, documents
- Integrations: telephony, mail, warehouse, your API and dashboards
Included in the scope
- Process audit and a pipeline map
- Stages, statuses and transition rules
- A customer card with the full history
- Tasks, reminders and a response SLA
- Email and message templates
- Roles, permissions and an activity log
- Telephony and email integration
- Leads from the site, Telegram and WhatsApp
- Import of a base from Excel or an off-the-shelf CRM
- Invoices, acts and printable forms
- Dashboards for the manager and the team
- Working from a phone in the browser
What changes after launch
Less manual work
Automated tasks, email templates and triggers remove routine and human error.
Transparent pipelines
See every deal stage and bottleneck in real time — not buried in spreadsheets.
All data in one place
Telephony, mail, stock and deals converge into one system with dashboards.
What a CRM build costs
“From” is the floor, not the quoted amount. The real budget appears after the brief and is fixed in the contract.
from $2,410 (₴100,000)
A business not ready for its own system: processes on ready-made services.
What is included
- A process map and triggers on n8n / Make
- 1–2 integrations: Telegram, mail, CRM
- Alerts to managers, reporting inside the service
- No database of your own, no per-seat fee
- We write the copy from your facts
- 2 design rounds
What is not
- A CRM of your own with roles and dashboards is Standard
- AI analytics is Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $3,614 (₴150,000)
A company that needs its own system: pipeline, roles, reports, telephony.
What is included
- Your own CRM: pipeline, tasks, up to five roles
- Dashboards for managers
- Telephony, mail, site leads with their source
- Team training — two sessions
- We write the copy from your facts
- 3 design rounds
What is not
- A 1C contour is an option, priced on its own
- The AI module and unlimited roles are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $6,024 (₴250,000)
The same custom CRM with an AI module: conversation analytics, forecasting, APIs.
What is included
- Everything from Standard
- An AI module: conversation analytics and forecasting
- Unlimited roles, extended APIs
- A mobile version of the dashboard
- We write the copy from your facts
- 4 design rounds
What is not
- A product built from scratch with its own logic is a web app
- Internal rules and owners are your side of the work
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
What moves the price
- How many processes, and how unusual they are
- Number of users and roles
- How many integrations: site, telephony, warehouse, 1C
- The condition of the data we migrate
- Automation: triggers, auto-reports, document flow
- Whether a mobile loop and offline mode are required
Paid separately
- The telephony plan and the number itself
- Licences for an off-the-shelf service, if you pick one
- 1C integration: the price depends on your 1C configuration
- Ad budget — a CRM handles enquiries, it does not bring them
- Extra training sessions after the base ones
- Further development and support after the warranty
Your own CRM or a ready platform
If your process is standard and the team is large, buy an off-the-shelf CRM — we will say so at the audit. Below is where the difference starts.
| Criterion | Spreadsheets and chats | A subscription CRM | A system built to your process |
|---|---|---|---|
| Entry price | Spreadsheets and chats Zero, and you pay it back in hours | A subscription CRM A low start, then a per-user subscription | A system built to your process A project at from $3,614 (₴150,000), with no monthly seat fee |
| Pipeline logic | Spreadsheets and chats However you keep it, that is how it counts | A subscription CRM Configurable within the vendor’s limits | A system built to your process Mirrors your process, exceptions included |
| Integrations | Spreadsheets and chats Copy and paste by hand | A subscription CRM A standard set of connectors | A system built to your process Telephony, warehouse, 1C, the site, bots — as many as needed |
| Data and access | Spreadsheets and chats Files on somebody’s disk | A subscription CRM On the vendor’s server | A system built to your process In your infrastructure, on your backups |
| When this is the right choice | Spreadsheets and chats Up to five enquiries a day, one person | A subscription CRM The team is growing and the process is standard | A system built to your process The process does not fit someone else’s shape |
What we write into the contract
This list sits in the estimate and the contract — the manager repeats it on the call too.
A project starts at $506 (₴21,000)
Discuss the terms- A fixed estimate after the free brief
- Payment in stages 30/40/30, 50/50 on Lite
- Dated stages and a delivery date
- The warranty is 30 days, 60 on the corporate Standard and 90 on the Premium — defects free of charge, changes outside the tier billed separately
- Domain, hosting, code and access registered in your name
- Revisions built into each stage: the layout is approved before it is coded
- Agreement, invoice and act — the pack your accountant asks for
How we work
Six steps from idea to launch — sequential, transparent and predictable.
Brief & analytics
We study your business, competitors and audience. Define goals and success metrics.
- Goals & metrics
- project map
- scope
- estimate
Prototype & design
We design the structure, create the UI concept and approve the visual language.
- UX prototype
- UI concept
- design system
- responsive
Development
Layout, code, content. Weekly progress demos keep you in the loop.
- Frontend
- business logic
- integrations
- headless CMS
Testing & QA
We check on real devices and browsers, fix edge cases and log the speed figures in a report.
- Cross-browser QA
- Core Web Vitals
- automated tests
- a11y
Launch
We deploy to production and connect the domain, SSL, analytics and monitoring.
- Deploy
- domain & SSL
- analytics
- 301 redirects
- SEO base
Growth & support
We keep growing the product: new features, A/B tests, speed improvements and a support plan with defined response times.
- Iterations
- A/B tests
- speed & conversion
- monitoring
- support
DEXA projects
What people say after launch
Quotes taken from working threads — rough edges included.
Solutions for a specific job
Ready-made scenarios for your case — with examples and indicative pricing.
- CRM · wholesale & B2B A CRM for wholesale: the deal run from enquiry to payment See the solution
- CRM · logistics A CRM for logistics: cargo tracking that ends the “where is my shipment” calls See the solution
- E-commerce · marketplaces Marketplace development, turnkey See the solution
- Websites · hospitality A website for a hotel that takes bookings around the clock See the solution
- E-commerce · beauty A cosmetics store that carries the buyer to checkout See the solution
- Websites · finance A website for fintech and investment firms: trust and stability See the solution
- Site-card · legal services A lawyer’s site-card that shows the specialisation See the solution
- Landing · auto service A car service website that fills the schedule See the solution
- Websites · healthcare and dental A clinic website: booking a doctor without a call See the solution
- Websites · beauty salons A beauty salon website where clients book themselves See the solution
- Websites · restaurants and cafés Restaurant website: menu, table booking and banquets See the solution
- Websites · online schools and courses Online school website: courses, syllabus and cohort sign-up See the solution
- Websites · psychologists and therapists A psychologist website: clients book without hesitating See the solution
- Websites · real estate agencies Website and CRM for a real estate agency See the solution
- Websites · construction and renovation Construction company website: projects, calculator and quotes See the solution
- Websites · travel agencies Travel agency website: tour search, last-minute deals and matching See the solution
- Websites · cleaning Cleaning company website: price, time and payment without a call See the solution
- Websites · barbershops Barbershop website: book your barber without calls or DMs See the solution
- Websites · kindergartens Private kindergarten website: parents see prices and book a tour See the solution
- Websites · driving schools Driving school website: the course price before a call and online group sign-up See the solution
Questions about a CRM
What people ask about this product specifically — price, timeline and where responsibility sits.
Hi! I’m from the DEXA team. Pick a question — I’ll answer right away, no “a manager will call you back”.
What does a CRM cost?
Automation on ready services is from $2,410 (₴100,000), a custom CRM is from $3,614 (₴150,000) and a CRM with an AI module is from $6,024 (₴250,000).
The figure is fixed after the process audit, not by eye.
Why build one instead of buying one?
Because your logic does not have to break itself around someone else’s shape: stages, permissions, exceptions and integrations are yours, and there is no per-seat subscription.
Buy an off-the-shelf tool when your process is standard — we do not argue against that.
Will you migrate data from Excel or Bitrix24?
Yes. First we look at the state of the base: duplicates, empty customers, manager names living in comments.
Dirty data gets cleaned before import, otherwise the new CRM inherits the mess.
Can it connect to the site, telephony and Telegram?
It does: form leads enter the pipeline with their source, calls land in the history, messengers merge into one stream.
Which services you already use decides the timeline.
How long does implementation take?
6–10 weeks for the core loop; add telephony, 1C and a couple of training sessions and it grows.
The real risk is not the code but a team that never starts using it.
Will the sales team actually use it?
If they described the stages and the system saves them time instead of adding reporting for its own sake.
That is why we start from the managers’ process, show a prototype and train on live deals.
CRM system price: how much is it?
Automation on ready services — from $2,410 (₴100,000). Own CRM — from $3,614 (₴150,000). CRM with an AI module — from $6,024 (₴250,000).
Telephony and 1C integrations are options (1C +₴40,000).
CRM for business: does a small business need one?
If leads get lost in chats and spreadsheets — yes.
Automation (from $2,410 (₴100,000)) is usually enough first; your own CRM once the process is stable.
Can you connect the site to a ready CRM instead of building one?
Yes, and for a small business it is often the better deal.
We connect the site forms, chat and messengers to KeyCRM, NetHunt, SalesDrive or another CRM with an open API: the request appears in the customer card together with its source.
The price is from $361 (₴15,000), the timeline 3–7 days. We suggest a custom CRM when a ready one cannot hold your process.