Online school website: courses, syllabus and cohort sign-up
Students see the syllabus by week, the price and the start date, pick a format and enrol with instalments without chatting to a manager. Instead of a new landing page for every launch, you get one school site where you update courses and cohorts yourself.
- Indicatively
- from $1,325 (₴55,000)
- Timeline
- 3–4 weeks
- Warranty
- 30 days
People choose a course by three things: what exactly they will learn, who teaches it and what it costs. So we build the site around the course page: a syllabus by module, instructors with real experience, formats with prices side by side and a button to join the next cohort. Teaching stays on your platform; the site sells the courses and brings students from search.
- Fixed estimate after a brief
- Speed measured before handover
- Reply within 2 hours on working days
- Syllabus People want to see what they will study week by week and which project ends up in their portfolio.
- Instructors and results Who teaches, where they work and what graduates can do — work, not promises.
- Price and start date Price, instalments and the next cohort date on the course page, not “DM us”.
An online school website: from scratch or instead of landing pages
Pick your situation — below you can see what we do in each.
No school yet, one course
Lots of landing pages, no school site
Where a school loses students — and how the site fixes it
Five steps from searching for a course to the first lesson. At each one some people go to another school because what they need is not visible.
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Searches for a course
“Online UX design course” in Google, or a recommendation on social media.
Leaves if:search shows only last cohort’s landing page with a date that has passed.
The site does:a permanent course page with the next cohort and Course markup.
-
Compares syllabi
Opens 3–4 schools and checks what exactly they will learn.
Leaves if:the syllabus is a Google Doc or “we will DM it”.
The site does:a syllabus by module and week and a final project on the course page.
-
Checks the instructors
Who teaches and what graduates can do.
Leaves if:an instructor photo with no experience and not one graduate project.
The site does:instructors with experience and graduate work next to the syllabus.
-
Enrols
Picks a format and wants to pay in instalments.
Leaves if:full payment only, through a manager who will reply tomorrow.
The site does:online sign-up and instalments, confirmed instantly.
-
Starts learning
Waits for access and the first lesson.
Leaves if:access is opened by hand a day or two later, and the excitement fades.
The site does:platform access and a schedule email arrive automatically after payment.
What students who never paid cost you
Enter your numbers: how many people a week ask about price and syllabus but never enrol, and what the course costs.
You lose per month
309,600 ₴
Per year 3,715,200 ₴
This is arithmetic on your numbers, not our forecast. Move the sliders to match your schedule.
An online school website: how it looks
The first screen of the online school site from our case. The numbers mark what leads a student to enrol.
- Next cohort date Enrolment and the start date sit above the headline, not in stories.
- A course in one click “Choose a course” leads to the catalogue with price and length on each card.
- Sign-up in the header “Enrol” sits in the header on every screen.
- Learning format Live sessions and the schedule are part of the offer, not small print.
- Same on a phone Catalogue, syllabus and payment work on a phone.
A landing page, a platform or a school site
What students see and what stays yours once you have more than one course.
| Criterion | A landing page per launch | A learning platform only | A school site with a catalogue |
|---|---|---|---|
| Courses | A landing page per launch One course, the page goes stale after the cohort | A learning platform only A catalogue in the platform template | A school site with a catalogue Every course, pages in your brand |
| Payment | A landing page per launch A form and manual confirmation | A learning platform only Built in, with a platform fee | A school site with a catalogue Your own acquiring, instalments |
| Google search | A landing page per launch Pages live a week or two | A learning platform only The platform indexes poorly | A school site with a catalogue Permanent course pages and a blog |
| Students | A landing page per launch A spreadsheet and messengers | A learning platform only Stay in the platform | A school site with a catalogue Yours: CRM, emails, payment history |
| Monthly | A landing page per launch A new landing page every launch | A learning platform only Platform subscription | A school site with a catalogue Hosting; teaching on your platform |
How much an online school website costs
One course needs a landing page. A school with several courses, formats and cohorts fits a company site with a catalogue, course pages and instalments.
Site-card
One to three pages so people find you in Google and write to you directly. Up to 3 pages is a card site; from 5 pages the corporate direction begins.
If the budget is tight and you only need to exist — "Start 500". If you need a layout for your niche — Lite and above.
from $699 (₴29,000)
A sole proprietor or service practitioner who needs one page with a layout of their own.
What is included
- 1 page, a layout drawn for the niche
- Telegram enquiry form
- Basic motion
- GA4, SEO baseline, SSL, the domain is yours
- We write the copy from your facts
- 2 design rounds
What is not
- A second language — separate
- The admin panel is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $940 (₴39,000)
Those who need two more pages besides the home page: services, prices, examples.
What is included
- Up to 3 pages on a custom layout
- Scroll motion (GSAP)
- GA4 + Meta Pixel, form events
- A CMS: you edit copy, photos and blocks yourself
- We write the copy from your facts
- 3 design rounds
What is not
- A second language — separate
- 3D is in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,181 (₴49,000)
Those who need both the image and the enquiries: advanced motion, two languages.
What is included
- Up to 3 pages, advanced motion
- Two languages included
- Every analytics event + a copy-structure consultation
- A speed report before handover
- We write the copy from your facts
- 4 design rounds
What is not
- A store, dashboards and complex integrations are their own directions
- A third language is quoted separately
30-day warranty · Payment 30/40/30
After launch: 2 months of Standard care
Landing page
One page that sells one offer to cold traffic from ads: a structure built on objections, a layout of its own, analytics behind every click.
Buying traffic — a landing. Simply being findable — a card page.
from $699 (₴29,000)
One offer, one traffic channel, a campaign that starts without waiting.
What is included
- A layout for the offer, 1 page
- Blocks that answer each objection
- GA4 and UTM tags
- A Telegram enquiry form
- We write the copy from your facts
- 2 design rounds
What is not
- A headline test is in Standard
- The admin panel is in Standard
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $1,084 (₴45,000)
Those spending on ads who want to know which variant sells.
What is included
- Scroll motion (GSAP)
- Two headline variants for an A/B test
- Meta Pixel plus funnel events
- Variants per query group
- We write the copy from your facts
- 3 design rounds
What is not
- 3D elements and A/B block variants are in Premium
- A monthly funnel report belongs to care, not the build
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,566 (₴65,000)
Those putting a bigger traffic budget behind the page and wanting every block measured.
What is included
- An extended design with 3D elements
- A/B block variants to test what converts
- Funnel events in analytics
- A monthly funnel report
- We write the copy from your facts
- 4 design rounds
What is not
- Many pages and a blog belong to the corporate site
- A catalogue with payments belongs to the store
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Corporate site
From 5 pages about the company: services, cases, team, prices, blog. Whoever arrives from search or a tender checks you here.
5–7 pages, one language and edits done for you — Lite. Bespoke design, two languages, a CMS and a blog — Standard.
from $1,325 (₴55,000)
A small company that needs more than one page but no complex logic.
What is included
- 5–7 pages on a custom, simplified layout
- One language
- Copy and photo edits go through us (no admin panel)
- Telegram enquiry form, chat + AI included
- We write the copy from your facts
- 2 design rounds
What is not
- The admin panel and the blog are in Standard
- Complex motion is in Standard
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $2,145 (₴89,000)
A company with services, cases and a team that wants enquiries from search.
What is included
- 5–10 pages, bespoke design + GSAP
- Two languages included
- A CMS, the blog and the cases — all editable in-house
- Advanced SEO + a Lighthouse report at handover
- We write the copy from your facts
- 3 design rounds
What is not
- An editor role, 3+ languages and a monthly report are in Premium
- A store and a CRM are their own directions
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,494 (₴145,000)
Companies with 10–20 pages, several languages and a CRM integration.
What is included
- 10–20 pages, extended motion and 3D
- Two languages included, a third as an option
- Filterable cases, an editor role in the CMS
- A CRM integration and a monthly report
- We write the copy from your facts
- 4 design rounds
What is not
- Buyer accounts and a product catalogue belong to the store
- A system of record of your own belongs to the CRM direction
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Online store
Catalogue, cart, payment, delivery, an account. The code and the domain are yours — no platform rent, nobody else's rules.
Up to 100 products and one payment method — Lite. Warehouse, 1C, a buyer account — Standard. Several warehouses and B2B — Premium.
from $1,446 (₴60,000)
A small catalogue: up to 100 products, one payment system, Nova Poshta.
What is included
- Up to 100 products, basic filters
- Cart, payment, Nova Poshta delivery
- Product admin, receipts/PRRO
- GA4 + e-commerce events
- We write the copy from your facts
- 2 design rounds
What is not
- 1C and the warehouse are in Standard
- A buyer account is in Standard
30-day warranty · Payment 30/40/30
After launch: 3 months of Lite care
from $3,614 (₴150,000)
A full store: no product limit, several payments, 1C/BAS and a buyer account.
What is included
- Unlimited products, advanced filters
- Several payment systems, Uktposhta, Meest
- 1C/BAS, warehouse and a buyer account included
- Advanced SEO and bulk import
- We write the copy from your facts
- 3 design rounds
What is not
- Prom/Rozetka and a public API are in Premium
- A wholesale account and multi-currency are in Premium
30-day warranty · Payment 30/40/30
After launch: 6 months of Standard care
from $6,024 (₴250,000)
Several warehouses, wholesale prices and selling through marketplaces.
What is included
- Unlimited products, several warehouses
- Multi-currency and B2B payments
- A buyer account and a wholesale account
- Prom and Rozetka APIs, comparison and search with suggestions
- We write the copy from your facts
- 4 design rounds
What is not
- A CRM of your own or dashboards with different logic belong to CRM or an app
- Maintaining a builder platform is not our format
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
CRM & automation
Leads from the site, Telegram, phone and email in one place, with a status and an owner. Processes stop living in a spreadsheet and in somebody's memory.
Automate what you already run — Lite. Your own database and pipeline — Standard. Plus an AI module — Premium.
from $2,410 (₴100,000)
A business not ready for its own system: processes on ready-made services.
What is included
- A process map and triggers on n8n / Make
- 1–2 integrations: Telegram, mail, CRM
- Alerts to managers, reporting inside the service
- No database of your own, no per-seat fee
- We write the copy from your facts
- 2 design rounds
What is not
- A CRM of your own with roles and dashboards is Standard
- AI analytics is Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $3,614 (₴150,000)
A company that needs its own system: pipeline, roles, reports, telephony.
What is included
- Your own CRM: pipeline, tasks, up to five roles
- Dashboards for managers
- Telephony, mail, site leads with their source
- Team training — two sessions
- We write the copy from your facts
- 3 design rounds
What is not
- A 1C contour is an option, priced on its own
- The AI module and unlimited roles are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $6,024 (₴250,000)
The same custom CRM with an AI module: conversation analytics, forecasting, APIs.
What is included
- Everything from Standard
- An AI module: conversation analytics and forecasting
- Unlimited roles, extended APIs
- A mobile version of the dashboard
- We write the copy from your facts
- 4 design rounds
What is not
- A product built from scratch with its own logic is a web app
- Internal rules and owners are your side of the work
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
AI chat and bots
A chat on the site or in a messenger that answers the usual questions from your own data and hands the hard ones to a person. The AI invents nothing.
One channel on your texts — Lite. Two channels, RAG over documents and leads into a CRM — Standard. Actions inside your systems — Premium.
from $723 (₴30,000)
One entry point and the same questions every day.
What is included
- One channel: the site or Telegram
- Answers from your own texts and price list
- Handing the dialogue to a person
- Collecting contacts
- We write the copy from your facts
- 2 design rounds
What is not
- RAG over documents is in Standard
- Leads into a CRM is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $1,807 (₴75,000)
Two channels, documents that hold the answers, enquiries that must land in a CRM.
What is included
- Two channels: the site and Telegram
- RAG: answers out of your documents
- Dialogue history and a report on the questions
- A CRM integration
- We write the copy from your facts
- 3 design rounds
What is not
- Actions in 1C and booking are in Premium
- Viber and further channels as needed
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,614 (₴150,000)
A bot that acts, not only answers: booking, orders, 1C.
What is included
- Every channel (Viber if needed)
- Actions in the CRM and 1C: booking, orders
- Routing enquiries by department
- Conversation and conversion analytics
- We write the copy from your facts
- 4 design rounds
What is not
- It replaces no process: the bot works inside your CRM and 1C
- A system of record of your own belongs to CRM
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Web app / SaaS
A product with logins, roles, dashboards and logic of its own: a panel, a service, an internal tool or a subscription platform.
Prove the idea — Lite (MVP). Subscriptions and several modules — Standard. A public API and load — Premium.
from $4,819 (₴200,000)
One module you can put in front of users in 10–14 weeks.
What is included
- One role, one core module
- One-off payment instead of a subscription
- A cloud deploy
- Basic testing
- We write the copy from your facts
- 2 design rounds
What is not
- Subscriptions and several modules are in Standard
- A public API and scaling are in Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $8,434 (₴350,000)
Several modules, roles and subscriptions — the product is already selling to someone.
What is included
- Up to three roles, several modules
- Subscriptions, invoices, an internal API
- Monitoring and automated tests
- Two or three kinds of dashboard
- We write the copy from your facts
- 3 design rounds
What is not
- A documented public API is in Premium
- Multi-tenancy and payouts are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $14,458 (₴600,000)
A platform with third-party developers on the API, real load and payouts.
What is included
- Unlimited roles, the full platform
- A public API with documentation
- Multi-currency and payouts
- Scaling, redundancy, load testing, an SLA
- We write the copy from your facts
- 4 design rounds
What is not
- Marketing and selling the product is your side
- 24/7 user support is a separate agreement
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Redesign
A site that still holds its rankings but looks its age: the interface, the speed and the conversion change, the URLs, structure and redirects do not.
A few blocks need freshening — Lite. A full redesign of up to 15 pages — Standard. 15+ with content migration — Premium.
from $241 (₴10,000)
The structure is fine; particular spots are not: the first screen, a form, the catalogue.
What is included
- Targeted block fixes
- A new UI without touching the structure
- Speed and responsive behaviour
- URLs unchanged
- We write the copy from your facts
- 2 design rounds
What is not
- A full redesign and new pages are in Standard
- A CMS migration is in Premium
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
The whole site changes, up to 15 pages, copy and meta tags included.
What is included
- A new UI, copy, meta tags and markup
- URLs and 301s preserved
- An SEO audit before the start
- Four weeks of Search Console monitoring
- We write the copy from your facts
- 3 design rounds
What is not
- Content and CMS migration are in Premium
- A monthly ranking report is in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $1,446 (₴60,000)
A large site of 15+ pages that also needs its content moved.
What is included
- A bespoke UI with motion
- Content and CMS migration
- A full URL inventory and redirect map
- A monthly ranking report for three months
- We write the copy from your facts
- 4 design rounds
What is not
- A brand-new site — sometimes the honest answer is that it is cheaper
- Writing copy is its own job
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Site speed
An audit and a fix of loading speed: LCP, INP, CLS, images, scripts, fonts, hosting. The design stays if you like it.
An audit and eight hours of fixes — Lite. A full pass of up to 20 hours — Standard. Hosting, a CDN and reports — Premium.
from $241 (₴10,000)
Find the causes and remove the heaviest of it: images, scripts, caching.
What is included
- A Lighthouse and CrUX audit — free
- A fix list ranked by effect per hryvnia
- Up to 8 hours of work on the live site
- A Lighthouse report before and after
- We write the copy from your facts
- 2 design rounds
What is not
- Hosting, a CDN and real-user monitoring are in Premium
- A redesign is a different service
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
Everything is slow: images, scripts, fonts and the rendering itself.
What is included
- LCP, INP and CLS across the site
- Images, scripts, fonts — up to 20 hours
- Core Web Vitals per page
- Checking that the result does not slide back
- We write the copy from your facts
- 3 design rounds
What is not
- Moving to other hosting and a CDN is in Premium
- Monthly reports are in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,446 (₴60,000)
Speed is part of the revenue: a store, media, a lot of paid traffic.
What is included
- Hosting and a CDN for your project
- Real-user monitoring
- A monthly report for three months
- Everything from Standard
- We write the copy from your facts
- 4 design rounds
What is not
- Rebuilding logic and redesigns are their own directions
- The services themselves (hosting, CDN) are billed to you
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Site, payment and learning: how they work together
A student finds a course in Google, reads the syllabus, picks a format and pays in instalments. Platform access opens on its own, the sign-up goes to your CRM, and you see which pages bring payments.
-
What your customer sees
- Finds the course in Google search
- Sees the syllabus, instructors and price without chatting
- Enrols in a cohort and pays in instalments
-
What runs inside
- School website with course catalogue from $1,325 (₴55,000)
- Payment and platform access from $361 (₴15,000)
- Sign-ups to CRM and student emails from $2,410 (₴100,000)
- AI chat on the site from $24 (₴990)/mo
The bundle has no price of its own: each part can be ordered separately, at the price of its tier.
-
What you get
- You change courses, cohorts and prices yourself
- Access opens without manual work
- You see which course page brings payments
Courses were sold through one-off landing pages and Instagram DMs.
One school site: syllabus, formats and cohort sign-up with instalments.
Within 2–3 months of launch, 20–30% of sign-ups come from course pages in search, and instalments remove part of the drop-off at checkout.
A guide, not a promise: the actual figure depends on your niche, traffic and how fast your team replies.
Before you order an online school website — what our clients say
Quotes taken from working threads — rough edges included.
How we build an online school website: from brief to launch
Six steps from idea to launch — sequential, transparent and predictable.
Brief & analytics
We study your business, competitors and audience. Define goals and success metrics.
- Goals & metrics
- project map
- scope
- estimate
Prototype & design
We design the structure, create the UI concept and approve the visual language.
- UX prototype
- UI concept
- design system
- responsive
Development
Layout, code, content. Weekly progress demos keep you in the loop.
- Frontend
- business logic
- integrations
- headless CMS
Testing & QA
We check on real devices and browsers, fix edge cases and log the speed figures in a report.
- Cross-browser QA
- Core Web Vitals
- automated tests
- a11y
Launch
We deploy to production and connect the domain, SSL, analytics and monitoring.
- Deploy
- domain & SSL
- analytics
- 301 redirects
- SEO base
Growth & support
We keep growing the product: new features, A/B tests, speed improvements and a support plan with defined response times.
- Iterations
- A/B tests
- speed & conversion
- monitoring
- support
What we write into the contract
This list sits in the estimate and the contract — the manager repeats it on the call too.
A project starts at $506 (₴21,000)
Discuss the terms- A fixed estimate after the free brief
- Payment in stages 30/40/30, 50/50 on Lite
- Dated stages and a delivery date
- The warranty is 30 days, 60 on the corporate Standard and 90 on the Premium — defects free of charge, changes outside the tier billed separately
- Domain, hosting, code and access registered in your name
- Revisions built into each stage: the layout is approved before it is coded
- Agreement, invoice and act — the pack your accountant asks for
Questions about an online school website
Prices, timelines, paperwork and ownership — the 8 questions clients ask before they order.
Hi! I’m from the DEXA team. Pick a question — I’ll answer right away, no “a manager will call you back”.
How much does an online school website cost?
For one course a landing page from $699 (₴29,000) is usually enough.
A school with several courses needs a site with a catalogue and course pages — plans are above.
The price depends on the number of courses, the learning platform and instalments, so we fix it after the brief; the exact price and timeline go into the contract.
How is a school website different from an online learning platform?
The platform is where learning happens: lessons, homework, progress.
The website is the shop window that sells: catalogue, syllabus, instructors, payment, Google search.
Most schools use both: the site sells, then passes the student to the platform and opens access.
How do you sell online courses through a website?
People buy when they see the syllabus, the instructor, the outcome and the price with a start date.
So the course page has a week-by-week syllabus, graduate work, formats with prices and sign-up with instalments.
Traffic comes from search, ads and social media; the site makes sure people enrol.
Can we keep our learning platform?
Yes. If the platform has an API or webhooks, the site passes the student on and opens access after payment.
If not, we set up an automatic email with access details. We decide this at the brief.
How do instalment payments work?
We connect instalments from a bank or your payment provider (WayForPay, LiqPay, Monobank).
The student picks it at checkout, the school receives the full amount from the bank, and access opens straight away.
Can you build our own learning platform instead of a subscription?
Yes, as a separate web app with a student account, lessons and assignment review, from $4,819 (₴200,000).
It makes sense when you have many students and the platform’s fees or limits cost more than building your own.
How long does an online school website take?
Company site Lite takes 3–4 weeks, Standard 4–6 weeks. Course syllabi take longest to prepare, so we gather them alongside the design.
The timeline is fixed in the contract.
What happens to our old course landing pages?
We move them to permanent course pages and redirect the old URLs.
That way traffic and ad links are not lost, and a course no longer “dies” with its cohort.
Useful for online school owners
Insights, case studies and guides from our team.
How to Accept Payments on Your Website, Simply
What a payment gateway is, which services work in Ukraine (LiqPay, Fondy, WayForPay, Stripe), what it costs and when a payment page beats pay-at-delivery.
Read article
The Sales Funnel in Plain Words, With Numbers
What a sales funnel is without the jargon and how it works on your site: an everyday example, where it leaks and a simple plan to grow sales without more ads.
Read article
7 Automated Emails That Sell While You Sleep
Ready-made email chains: welcome series, abandoned cart, post-purchase care, review requests, reactivation and B2B nurturing, with triggers and timings.
Read articleNot an online school? Solutions for other niches
Ready-made scenarios for your case — with examples and indicative pricing.
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Don’t know where to start? Let’s build the brief together
Answer a few questions and our builder assembles a complete, ready-to-share project brief — with a realistic budget range calculated from our real packages. Take it to us or to any studio.
~3 minutes · no email required to view your estimate
- 6 guided steps — goals, scope, design, budget
- Instant price range from real DEXA packages
- Downloadable, print-ready brief (PDF)