Travel agency website: tour search, last-minute deals and matching
Travellers search tour operators’ tours themselves, see last-minute deals that never go stale and ask for a matched selection with their budget and dates. The manager gets the lead in the CRM and sends options within 15 minutes instead of untangling chats in three messengers.
- Indicatively
- from $1,325 (₴55,000)
- Timeline
- 3–4 weeks
- Warranty
- 30 days
People choose a tour by price, hotel and how far they can trust the agency during the trip. So we build the site around a tour operator search, last-minute deals with a departure date and a matching form. Trust comes from the terms: instalments, 24/7 support, documents online. Destination pages work for searches like “Egypt tours from Lviv”.
- Fixed estimate after a brief
- Speed measured before handover
- Reply within 2 hours on working days
- Price and hotel Travellers want the current price and the hotel right away, not a reply in DMs later.
- Speed A last-minute deal sells within a day: whoever sends a selection first makes the sale.
- Support during the trip Instalments, documents online and 24/7 contact — what the tour operator’s site does not offer.
A travel agency website: from scratch or a rebuild
Pick your situation — below you can see what we do in each.
No website yet
We have a site, but sales happen in messengers
Where a travel agency loses travellers — and how the site fixes it
Five steps from searching for a tour to paying. At each one some people buy elsewhere.
-
Searches for a tour
“Egypt tours from Lviv” or “last-minute Turkey”.
Leaves if:the agency site does not show up, only tour operators and aggregators.
The site does:destination pages and a tour search with real prices.
-
Compares prices
Opens several sites and compares identical tours.
Leaves if:the agency site has no prices, only “message us”.
The site does:a search module with live tour operator prices.
-
Asks for help choosing
Wants someone to suggest a hotel within budget.
Leaves if:a DM reply hours later, after the tour has sold out.
The site does:a matching form, a CRM lead and a reply within 15 minutes.
-
Chooses an agency
Decides where to buy the same tour.
Leaves if:nothing shows why the agency beats the tour operator’s site.
The site does:instalments, 24/7 support and reviews where people look.
-
Pays
Wants to pay in instalments and get documents.
Leaves if:payment only at the office, paper documents.
The site does:online instalments, contract and voucher by email.
What late replies to travellers cost you
Enter your numbers: how many requests a week wait more than an hour for a reply, and the agency’s average commission per tour.
You lose per month
120,400 ₴
Per year 1,444,800 ₴
This is arithmetic on your numbers, not our forecast. Move the sliders to match your schedule.
A travel agency website: how it looks
The first screen of the travel agency site from our case. The numbers mark what leads a traveller to send a request.
- Tour search straight away Destination, departure, dates, nights and travellers, without leaving for the operator’s site.
- Live prices “Find tours” shows tour operators’ offers at current prices.
- Matching in the header “Find me a tour” is visible on every screen.
- Instalments The terms that set the agency apart from the operator’s site sit under the search.
- Same on a phone Search and matching work on a phone.
Instagram, a tour operator site or your own site
Where travellers look for tours and why they buy from you.
| Criterion | Instagram only | Tour operator site | Agency site with search |
|---|---|---|---|
| Tours | Instagram only Stories that go stale fast | Tour operator site One operator’s tours | Agency site with search Tours from 30+ operators and last-minute deals |
| Matching | Instagram only Chat | Tour operator site None, travellers choose alone | Agency site with search A matching form and a reply within 15 minutes |
| Google search | Instagram only The profile barely shows up | Tour operator site The operator gets the traffic | Agency site with search Your own destination pages |
| Travellers | Instagram only Contacts in DMs | Tour operator site The operator’s client, not yours | Agency site with search Yours: CRM, trip history |
| Monthly | Instagram only Free, but costs your time | Tour operator site — | Agency site with search Hosting; search module per its plan |
How much a travel agency website costs
An agent needs a small site with a matching form. An agency with tour search, last-minute deals and destinations fits a company site together with a CRM.
Site-card
One to three pages so people find you in Google and write to you directly. Up to 3 pages is a card site; from 5 pages the corporate direction begins.
If the budget is tight and you only need to exist — "Start 500". If you need a layout for your niche — Lite and above.
from $699 (₴29,000)
A sole proprietor or service practitioner who needs one page with a layout of their own.
What is included
- 1 page, a layout drawn for the niche
- Telegram enquiry form
- Basic motion
- GA4, SEO baseline, SSL, the domain is yours
- We write the copy from your facts
- 2 design rounds
What is not
- A second language — separate
- The admin panel is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $940 (₴39,000)
Those who need two more pages besides the home page: services, prices, examples.
What is included
- Up to 3 pages on a custom layout
- Scroll motion (GSAP)
- GA4 + Meta Pixel, form events
- A CMS: you edit copy, photos and blocks yourself
- We write the copy from your facts
- 3 design rounds
What is not
- A second language — separate
- 3D is in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,181 (₴49,000)
Those who need both the image and the enquiries: advanced motion, two languages.
What is included
- Up to 3 pages, advanced motion
- Two languages included
- Every analytics event + a copy-structure consultation
- A speed report before handover
- We write the copy from your facts
- 4 design rounds
What is not
- A store, dashboards and complex integrations are their own directions
- A third language is quoted separately
30-day warranty · Payment 30/40/30
After launch: 2 months of Standard care
Landing page
One page that sells one offer to cold traffic from ads: a structure built on objections, a layout of its own, analytics behind every click.
Buying traffic — a landing. Simply being findable — a card page.
from $699 (₴29,000)
One offer, one traffic channel, a campaign that starts without waiting.
What is included
- A layout for the offer, 1 page
- Blocks that answer each objection
- GA4 and UTM tags
- A Telegram enquiry form
- We write the copy from your facts
- 2 design rounds
What is not
- A headline test is in Standard
- The admin panel is in Standard
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $1,084 (₴45,000)
Those spending on ads who want to know which variant sells.
What is included
- Scroll motion (GSAP)
- Two headline variants for an A/B test
- Meta Pixel plus funnel events
- Variants per query group
- We write the copy from your facts
- 3 design rounds
What is not
- 3D elements and A/B block variants are in Premium
- A monthly funnel report belongs to care, not the build
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,566 (₴65,000)
Those putting a bigger traffic budget behind the page and wanting every block measured.
What is included
- An extended design with 3D elements
- A/B block variants to test what converts
- Funnel events in analytics
- A monthly funnel report
- We write the copy from your facts
- 4 design rounds
What is not
- Many pages and a blog belong to the corporate site
- A catalogue with payments belongs to the store
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Corporate site
From 5 pages about the company: services, cases, team, prices, blog. Whoever arrives from search or a tender checks you here.
5–7 pages, one language and edits done for you — Lite. Bespoke design, two languages, a CMS and a blog — Standard.
from $1,325 (₴55,000)
A small company that needs more than one page but no complex logic.
What is included
- 5–7 pages on a custom, simplified layout
- One language
- Copy and photo edits go through us (no admin panel)
- Telegram enquiry form, chat + AI included
- We write the copy from your facts
- 2 design rounds
What is not
- The admin panel and the blog are in Standard
- Complex motion is in Standard
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $2,145 (₴89,000)
A company with services, cases and a team that wants enquiries from search.
What is included
- 5–10 pages, bespoke design + GSAP
- Two languages included
- A CMS, the blog and the cases — all editable in-house
- Advanced SEO + a Lighthouse report at handover
- We write the copy from your facts
- 3 design rounds
What is not
- An editor role, 3+ languages and a monthly report are in Premium
- A store and a CRM are their own directions
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,494 (₴145,000)
Companies with 10–20 pages, several languages and a CRM integration.
What is included
- 10–20 pages, extended motion and 3D
- Two languages included, a third as an option
- Filterable cases, an editor role in the CMS
- A CRM integration and a monthly report
- We write the copy from your facts
- 4 design rounds
What is not
- Buyer accounts and a product catalogue belong to the store
- A system of record of your own belongs to the CRM direction
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Online store
Catalogue, cart, payment, delivery, an account. The code and the domain are yours — no platform rent, nobody else's rules.
Up to 100 products and one payment method — Lite. Warehouse, 1C, a buyer account — Standard. Several warehouses and B2B — Premium.
from $1,446 (₴60,000)
A small catalogue: up to 100 products, one payment system, Nova Poshta.
What is included
- Up to 100 products, basic filters
- Cart, payment, Nova Poshta delivery
- Product admin, receipts/PRRO
- GA4 + e-commerce events
- We write the copy from your facts
- 2 design rounds
What is not
- 1C and the warehouse are in Standard
- A buyer account is in Standard
30-day warranty · Payment 30/40/30
After launch: 3 months of Lite care
from $3,614 (₴150,000)
A full store: no product limit, several payments, 1C/BAS and a buyer account.
What is included
- Unlimited products, advanced filters
- Several payment systems, Uktposhta, Meest
- 1C/BAS, warehouse and a buyer account included
- Advanced SEO and bulk import
- We write the copy from your facts
- 3 design rounds
What is not
- Prom/Rozetka and a public API are in Premium
- A wholesale account and multi-currency are in Premium
30-day warranty · Payment 30/40/30
After launch: 6 months of Standard care
from $6,024 (₴250,000)
Several warehouses, wholesale prices and selling through marketplaces.
What is included
- Unlimited products, several warehouses
- Multi-currency and B2B payments
- A buyer account and a wholesale account
- Prom and Rozetka APIs, comparison and search with suggestions
- We write the copy from your facts
- 4 design rounds
What is not
- A CRM of your own or dashboards with different logic belong to CRM or an app
- Maintaining a builder platform is not our format
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
CRM & automation
Leads from the site, Telegram, phone and email in one place, with a status and an owner. Processes stop living in a spreadsheet and in somebody's memory.
Automate what you already run — Lite. Your own database and pipeline — Standard. Plus an AI module — Premium.
from $2,410 (₴100,000)
A business not ready for its own system: processes on ready-made services.
What is included
- A process map and triggers on n8n / Make
- 1–2 integrations: Telegram, mail, CRM
- Alerts to managers, reporting inside the service
- No database of your own, no per-seat fee
- We write the copy from your facts
- 2 design rounds
What is not
- A CRM of your own with roles and dashboards is Standard
- AI analytics is Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $3,614 (₴150,000)
A company that needs its own system: pipeline, roles, reports, telephony.
What is included
- Your own CRM: pipeline, tasks, up to five roles
- Dashboards for managers
- Telephony, mail, site leads with their source
- Team training — two sessions
- We write the copy from your facts
- 3 design rounds
What is not
- A 1C contour is an option, priced on its own
- The AI module and unlimited roles are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $6,024 (₴250,000)
The same custom CRM with an AI module: conversation analytics, forecasting, APIs.
What is included
- Everything from Standard
- An AI module: conversation analytics and forecasting
- Unlimited roles, extended APIs
- A mobile version of the dashboard
- We write the copy from your facts
- 4 design rounds
What is not
- A product built from scratch with its own logic is a web app
- Internal rules and owners are your side of the work
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
AI chat and bots
A chat on the site or in a messenger that answers the usual questions from your own data and hands the hard ones to a person. The AI invents nothing.
One channel on your texts — Lite. Two channels, RAG over documents and leads into a CRM — Standard. Actions inside your systems — Premium.
from $723 (₴30,000)
One entry point and the same questions every day.
What is included
- One channel: the site or Telegram
- Answers from your own texts and price list
- Handing the dialogue to a person
- Collecting contacts
- We write the copy from your facts
- 2 design rounds
What is not
- RAG over documents is in Standard
- Leads into a CRM is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $1,807 (₴75,000)
Two channels, documents that hold the answers, enquiries that must land in a CRM.
What is included
- Two channels: the site and Telegram
- RAG: answers out of your documents
- Dialogue history and a report on the questions
- A CRM integration
- We write the copy from your facts
- 3 design rounds
What is not
- Actions in 1C and booking are in Premium
- Viber and further channels as needed
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,614 (₴150,000)
A bot that acts, not only answers: booking, orders, 1C.
What is included
- Every channel (Viber if needed)
- Actions in the CRM and 1C: booking, orders
- Routing enquiries by department
- Conversation and conversion analytics
- We write the copy from your facts
- 4 design rounds
What is not
- It replaces no process: the bot works inside your CRM and 1C
- A system of record of your own belongs to CRM
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Web app / SaaS
A product with logins, roles, dashboards and logic of its own: a panel, a service, an internal tool or a subscription platform.
Prove the idea — Lite (MVP). Subscriptions and several modules — Standard. A public API and load — Premium.
from $4,819 (₴200,000)
One module you can put in front of users in 10–14 weeks.
What is included
- One role, one core module
- One-off payment instead of a subscription
- A cloud deploy
- Basic testing
- We write the copy from your facts
- 2 design rounds
What is not
- Subscriptions and several modules are in Standard
- A public API and scaling are in Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $8,434 (₴350,000)
Several modules, roles and subscriptions — the product is already selling to someone.
What is included
- Up to three roles, several modules
- Subscriptions, invoices, an internal API
- Monitoring and automated tests
- Two or three kinds of dashboard
- We write the copy from your facts
- 3 design rounds
What is not
- A documented public API is in Premium
- Multi-tenancy and payouts are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $14,458 (₴600,000)
A platform with third-party developers on the API, real load and payouts.
What is included
- Unlimited roles, the full platform
- A public API with documentation
- Multi-currency and payouts
- Scaling, redundancy, load testing, an SLA
- We write the copy from your facts
- 4 design rounds
What is not
- Marketing and selling the product is your side
- 24/7 user support is a separate agreement
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Redesign
A site that still holds its rankings but looks its age: the interface, the speed and the conversion change, the URLs, structure and redirects do not.
A few blocks need freshening — Lite. A full redesign of up to 15 pages — Standard. 15+ with content migration — Premium.
from $241 (₴10,000)
The structure is fine; particular spots are not: the first screen, a form, the catalogue.
What is included
- Targeted block fixes
- A new UI without touching the structure
- Speed and responsive behaviour
- URLs unchanged
- We write the copy from your facts
- 2 design rounds
What is not
- A full redesign and new pages are in Standard
- A CMS migration is in Premium
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
The whole site changes, up to 15 pages, copy and meta tags included.
What is included
- A new UI, copy, meta tags and markup
- URLs and 301s preserved
- An SEO audit before the start
- Four weeks of Search Console monitoring
- We write the copy from your facts
- 3 design rounds
What is not
- Content and CMS migration are in Premium
- A monthly ranking report is in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $1,446 (₴60,000)
A large site of 15+ pages that also needs its content moved.
What is included
- A bespoke UI with motion
- Content and CMS migration
- A full URL inventory and redirect map
- A monthly ranking report for three months
- We write the copy from your facts
- 4 design rounds
What is not
- A brand-new site — sometimes the honest answer is that it is cheaper
- Writing copy is its own job
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Site speed
An audit and a fix of loading speed: LCP, INP, CLS, images, scripts, fonts, hosting. The design stays if you like it.
An audit and eight hours of fixes — Lite. A full pass of up to 20 hours — Standard. Hosting, a CDN and reports — Premium.
from $241 (₴10,000)
Find the causes and remove the heaviest of it: images, scripts, caching.
What is included
- A Lighthouse and CrUX audit — free
- A fix list ranked by effect per hryvnia
- Up to 8 hours of work on the live site
- A Lighthouse report before and after
- We write the copy from your facts
- 2 design rounds
What is not
- Hosting, a CDN and real-user monitoring are in Premium
- A redesign is a different service
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
Everything is slow: images, scripts, fonts and the rendering itself.
What is included
- LCP, INP and CLS across the site
- Images, scripts, fonts — up to 20 hours
- Core Web Vitals per page
- Checking that the result does not slide back
- We write the copy from your facts
- 3 design rounds
What is not
- Moving to other hosting and a CDN is in Premium
- Monthly reports are in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,446 (₴60,000)
Speed is part of the revenue: a store, media, a lot of paid traffic.
What is included
- Hosting and a CDN for your project
- Real-user monitoring
- A monthly report for three months
- Everything from Standard
- We write the copy from your facts
- 4 design rounds
What is not
- Rebuilding logic and redesigns are their own directions
- The services themselves (hosting, CDN) are billed to you
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Site, tour search and CRM: how they work together
A traveller finds the agency in Google, searches for a tour or asks for matching. The lead with budget and dates goes to a manager in the CRM, a reminder to Telegram, and you see how many leads the site brought.
-
What your customer sees
- Finds the agency in Google search
- Searches tours with current prices
- Gets a selection within 15 minutes
-
What runs inside
- Agency website with tour search from $1,325 (₴55,000)
- Search module and instalments from $361 (₴15,000)
- CRM for leads and travellers from $3,614 (₴150,000)
- AI chat on the site from $24 (₴990)/mo
The bundle has no price of its own: each part can be ordered separately, at the price of its tier.
-
What you get
- Leads with budget and dates in one CRM
- Last-minute deals disappear after departure
- You see how many leads came from the site
Last-minute deals in stories, leads spread across three messengers.
Tour search on the site, dated deals and leads in the CRM.
Within the first 2–3 months, 30–40% of requests arrive with a budget and dates, and the first selection reaches the client in 15–20 minutes instead of hours.
A guide, not a promise: the actual figure depends on your niche, traffic and how fast your team replies.
Before you order a travel agency website — what our clients say
Quotes taken from working threads — rough edges included.
How we build a travel agency website: from brief to launch
Six steps from idea to launch — sequential, transparent and predictable.
Brief & analytics
We study your business, competitors and audience. Define goals and success metrics.
- Goals & metrics
- project map
- scope
- estimate
Prototype & design
We design the structure, create the UI concept and approve the visual language.
- UX prototype
- UI concept
- design system
- responsive
Development
Layout, code, content. Weekly progress demos keep you in the loop.
- Frontend
- business logic
- integrations
- headless CMS
Testing & QA
We check on real devices and browsers, fix edge cases and log the speed figures in a report.
- Cross-browser QA
- Core Web Vitals
- automated tests
- a11y
Launch
We deploy to production and connect the domain, SSL, analytics and monitoring.
- Deploy
- domain & SSL
- analytics
- 301 redirects
- SEO base
Growth & support
We keep growing the product: new features, A/B tests, speed improvements and a support plan with defined response times.
- Iterations
- A/B tests
- speed & conversion
- monitoring
- support
What we write into the contract
This list sits in the estimate and the contract — the manager repeats it on the call too.
A project starts at $506 (₴21,000)
Discuss the terms- A fixed estimate after the free brief
- Payment in stages 30/40/30, 50/50 on Lite
- Dated stages and a delivery date
- The warranty is 30 days, 60 on the corporate Standard and 90 on the Premium — defects free of charge, changes outside the tier billed separately
- Domain, hosting, code and access registered in your name
- Revisions built into each stage: the layout is approved before it is coded
- Agreement, invoice and act — the pack your accountant asks for
Questions about a travel agency website
Prices, timelines, paperwork and ownership — the 7 questions clients ask before they order.
Hi! I’m from the DEXA team. Pick a question — I’ll answer right away, no “a manager will call you back”.
How much does a travel agency website cost?
An agent or small agency may need only a small site with a matching form from $699 (₴29,000).
An agency with tour search, last-minute deals and destinations needs a company site — plans are above.
The price depends on the search module, the CRM and the number of destinations, so we fix it after the brief; the exact price and timeline go into the contract.
How do you add tour search to a travel agency website?
Through a search module that gathers tour operators’ tours and prices, added to the site as a widget or via API.
We pick a module that covers your operators, build it into the design and pass its leads to the CRM. A paid module subscription is billed separately.
Which CRM should a travel agency choose?
One where a lead is linked to the traveller and the trip: budget, dates, documents, payments and reminders about their next holiday.
If you have a CRM with an API, we connect it. If not, we build a simple CRM around your process.
How can a travel agent find clients through a website?
Search, social media and ads bring travellers.
The site makes sure they send a request because they see prices, last-minute deals and terms the tour operator does not offer.
For search we build destination pages, for repeat sales a traveller base in the CRM.
Why would a traveller choose an agency site over a tour operator’s?
Tours from several operators in one search, a person matching options to the budget, instalments and support during the trip.
The tour price is the same, because the agency earns a commission from the operator. That is exactly what the site explains.
How long does a travel agency website take?
Company site Lite takes 3–4 weeks, Standard 4–6 weeks. The search module and CRM are connected alongside the design.
The timeline is fixed in the contract.
We have a site, but sales go through messengers. What do you do?
First a free review of the site and the lead path.
Often it is enough to add tour search, dated last-minute deals and a matching form linked to a CRM; if not, we rebuild it and keep the domain and Google rankings.
Useful for travel agencies
Insights, case studies and guides from our team.
How to Accept Payments on Your Website, Simply
What a payment gateway is, which services work in Ukraine (LiqPay, Fondy, WayForPay, Stripe), what it costs and when a payment page beats pay-at-delivery.
Read article
Where Leads Disappear: Routing and Response Speed
Six holes businesses lose leads through: a mailbox checked once a day, messengers without history, forms invisible to analytics, no owner. A routing checklist.
Read article
Selling on WhatsApp & Telegram: A Practical Guide
Why messengers beat calls and email for enquiries, how to set up WhatsApp Business and a Telegram channel, and how to link them to your site.
Read articleNot travel? Solutions for other niches
Ready-made scenarios for your case — with examples and indicative pricing.
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Don’t know where to start? Let’s build the brief together
Answer a few questions and our builder assembles a complete, ready-to-share project brief — with a realistic budget range calculated from our real packages. Take it to us or to any studio.
~3 minutes · no email required to view your estimate
- 6 guided steps — goals, scope, design, budget
- Instant price range from real DEXA packages
- Downloadable, print-ready brief (PDF)