Website and CRM for a real estate agency
A listing is entered once in the CRM and appears on the site with photos, price and status, then disappears once sold. Buyers filter by district and budget, owners request a valuation, and every lead reaches an agent with a reminder.
- Indicatively
- from $1,325 (₴55,000)
- Timeline
- 3–4 weeks
- Warranty
- 30 days
People choose a flat by three things: a price within budget, the district and honest photos with documents. So we build the site around the catalogue: filters, a map, and a property page with a floor plan, video and list of documents. To keep the catalogue current, listings live in the agency CRM: an agent updates the price or status there and the site picks it up by itself.
- Fixed estimate after a brief
- Speed measured before handover
- Reply within 2 hours on working days
- District and budget Buyers filter out what does not fit by district, rooms and price instead of scrolling a feed.
- An honest listing Real photos, floor plan, video and documents, with a price that is current today.
- A fast reply Whoever calls back first shows the flat: the lead goes to the agent straight away with a reminder.
An agency website: from scratch or replacing an outdated one
Pick your situation — below you can see what we do in each.
No website yet
We have a site, but the catalogue is out of date
Where an agency loses clients — and how the site fixes it
Five steps from searching for a flat to a viewing. At each one some people go to another agency or a listing portal.
-
Looks for a flat
“Buy a 2-room flat in Obolon” or “Kyiv new builds from the developer”.
Leaves if:the agency site does not show up, only listing portals do.
The site does:district, type and complex pages with markup and current listings.
-
Filters
District, rooms, budget, new build or resale.
Leaves if:there are no filters, or half the listings are already sold.
The site does:filters and a map, with listings synced from the CRM daily.
-
Studies the listing
Photos, plan, documents, floor, neighbourhood.
Leaves if:three photos and “price negotiable”.
The site does:a property page with plan, video, documents and price in two currencies.
-
Sends a request
Wants to see the flat this week.
Leaves if:the request goes to a shared inbox and waits until tomorrow.
The site does:the request lands in the CRM with the listing’s agent and a Telegram reminder.
-
Comes to the viewing
Gets a confirmation with the address and time.
Leaves if:the agent forgot to call back and the client went to a competitor.
The site does:a reminder for the agent and a reply-time report for the manager.
What late replies to leads cost you
Enter your numbers: how many leads a week wait more than an hour for a reply, and the agency’s average fee per deal.
You lose per month
1,290,000 ₴
Per year 15,480,000 ₴
This is arithmetic on your numbers, not our forecast. Move the sliders to match your schedule.
A real estate agency website: how it looks
The first screen of the agency site from our case. The numbers mark what leads a buyer to send a request.
- Search on the first screen Buy or rent, district, rooms and budget, with the number of matches right away.
- Valuation for owners “Value my flat” in the header collects requests from sellers.
- Listing count The number of listings comes from the CRM and updates itself.
- Current prices The time of the last update sits next to the photo.
- Same on a phone Search, catalogue and request work on a phone.
Listing portals, a template or a site with a CRM
Where buyers see your listings and who owns the leads in each option.
| Criterion | Listing portals only | A template site | A site with catalogue and CRM |
|---|---|---|---|
| Listings | Listing portals only Next to competitors’ listings | A template site Added by hand, go stale fast | A site with catalogue and CRM From the CRM, update themselves |
| Leads | Listing portals only Calls and chats on the platform | A template site An email to an inbox | A site with catalogue and CRM Straight into the CRM with the listing’s agent |
| Google search | Listing portals only The platform gets the traffic | A template site Found only by name | A site with catalogue and CRM District, complex and listing pages |
| Owners | Listing portals only Do not see the agency behind the ad | A template site A general phone number | A site with catalogue and CRM A valuation form creates a deal in the CRM |
| Monthly | Listing portals only Paid placements and bumps | A template site Builder subscription | A site with catalogue and CRM Hosting; the CRM is yours |
How much a real estate agency website costs
A realtor needs a small site with a selection of listings. An agency with a catalogue, new builds and several agents fits a company site together with a CRM for listings and leads.
Site-card
One to three pages so people find you in Google and write to you directly. Up to 3 pages is a card site; from 5 pages the corporate direction begins.
If the budget is tight and you only need to exist — "Start 500". If you need a layout for your niche — Lite and above.
from $699 (₴29,000)
A sole proprietor or service practitioner who needs one page with a layout of their own.
What is included
- 1 page, a layout drawn for the niche
- Telegram enquiry form
- Basic motion
- GA4, SEO baseline, SSL, the domain is yours
- We write the copy from your facts
- 2 design rounds
What is not
- A second language — separate
- The admin panel is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $940 (₴39,000)
Those who need two more pages besides the home page: services, prices, examples.
What is included
- Up to 3 pages on a custom layout
- Scroll motion (GSAP)
- GA4 + Meta Pixel, form events
- A CMS: you edit copy, photos and blocks yourself
- We write the copy from your facts
- 3 design rounds
What is not
- A second language — separate
- 3D is in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,181 (₴49,000)
Those who need both the image and the enquiries: advanced motion, two languages.
What is included
- Up to 3 pages, advanced motion
- Two languages included
- Every analytics event + a copy-structure consultation
- A speed report before handover
- We write the copy from your facts
- 4 design rounds
What is not
- A store, dashboards and complex integrations are their own directions
- A third language is quoted separately
30-day warranty · Payment 30/40/30
After launch: 2 months of Standard care
Landing page
One page that sells one offer to cold traffic from ads: a structure built on objections, a layout of its own, analytics behind every click.
Buying traffic — a landing. Simply being findable — a card page.
from $699 (₴29,000)
One offer, one traffic channel, a campaign that starts without waiting.
What is included
- A layout for the offer, 1 page
- Blocks that answer each objection
- GA4 and UTM tags
- A Telegram enquiry form
- We write the copy from your facts
- 2 design rounds
What is not
- A headline test is in Standard
- The admin panel is in Standard
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $1,084 (₴45,000)
Those spending on ads who want to know which variant sells.
What is included
- Scroll motion (GSAP)
- Two headline variants for an A/B test
- Meta Pixel plus funnel events
- Variants per query group
- We write the copy from your facts
- 3 design rounds
What is not
- 3D elements and A/B block variants are in Premium
- A monthly funnel report belongs to care, not the build
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,566 (₴65,000)
Those putting a bigger traffic budget behind the page and wanting every block measured.
What is included
- An extended design with 3D elements
- A/B block variants to test what converts
- Funnel events in analytics
- A monthly funnel report
- We write the copy from your facts
- 4 design rounds
What is not
- Many pages and a blog belong to the corporate site
- A catalogue with payments belongs to the store
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Corporate site
From 5 pages about the company: services, cases, team, prices, blog. Whoever arrives from search or a tender checks you here.
5–7 pages, one language and edits done for you — Lite. Bespoke design, two languages, a CMS and a blog — Standard.
from $1,325 (₴55,000)
A small company that needs more than one page but no complex logic.
What is included
- 5–7 pages on a custom, simplified layout
- One language
- Copy and photo edits go through us (no admin panel)
- Telegram enquiry form, chat + AI included
- We write the copy from your facts
- 2 design rounds
What is not
- The admin panel and the blog are in Standard
- Complex motion is in Standard
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $2,145 (₴89,000)
A company with services, cases and a team that wants enquiries from search.
What is included
- 5–10 pages, bespoke design + GSAP
- Two languages included
- A CMS, the blog and the cases — all editable in-house
- Advanced SEO + a Lighthouse report at handover
- We write the copy from your facts
- 3 design rounds
What is not
- An editor role, 3+ languages and a monthly report are in Premium
- A store and a CRM are their own directions
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,494 (₴145,000)
Companies with 10–20 pages, several languages and a CRM integration.
What is included
- 10–20 pages, extended motion and 3D
- Two languages included, a third as an option
- Filterable cases, an editor role in the CMS
- A CRM integration and a monthly report
- We write the copy from your facts
- 4 design rounds
What is not
- Buyer accounts and a product catalogue belong to the store
- A system of record of your own belongs to the CRM direction
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Online store
Catalogue, cart, payment, delivery, an account. The code and the domain are yours — no platform rent, nobody else's rules.
Up to 100 products and one payment method — Lite. Warehouse, 1C, a buyer account — Standard. Several warehouses and B2B — Premium.
from $1,446 (₴60,000)
A small catalogue: up to 100 products, one payment system, Nova Poshta.
What is included
- Up to 100 products, basic filters
- Cart, payment, Nova Poshta delivery
- Product admin, receipts/PRRO
- GA4 + e-commerce events
- We write the copy from your facts
- 2 design rounds
What is not
- 1C and the warehouse are in Standard
- A buyer account is in Standard
30-day warranty · Payment 30/40/30
After launch: 3 months of Lite care
from $3,614 (₴150,000)
A full store: no product limit, several payments, 1C/BAS and a buyer account.
What is included
- Unlimited products, advanced filters
- Several payment systems, Uktposhta, Meest
- 1C/BAS, warehouse and a buyer account included
- Advanced SEO and bulk import
- We write the copy from your facts
- 3 design rounds
What is not
- Prom/Rozetka and a public API are in Premium
- A wholesale account and multi-currency are in Premium
30-day warranty · Payment 30/40/30
After launch: 6 months of Standard care
from $6,024 (₴250,000)
Several warehouses, wholesale prices and selling through marketplaces.
What is included
- Unlimited products, several warehouses
- Multi-currency and B2B payments
- A buyer account and a wholesale account
- Prom and Rozetka APIs, comparison and search with suggestions
- We write the copy from your facts
- 4 design rounds
What is not
- A CRM of your own or dashboards with different logic belong to CRM or an app
- Maintaining a builder platform is not our format
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
CRM & automation
Leads from the site, Telegram, phone and email in one place, with a status and an owner. Processes stop living in a spreadsheet and in somebody's memory.
Automate what you already run — Lite. Your own database and pipeline — Standard. Plus an AI module — Premium.
from $2,410 (₴100,000)
A business not ready for its own system: processes on ready-made services.
What is included
- A process map and triggers on n8n / Make
- 1–2 integrations: Telegram, mail, CRM
- Alerts to managers, reporting inside the service
- No database of your own, no per-seat fee
- We write the copy from your facts
- 2 design rounds
What is not
- A CRM of your own with roles and dashboards is Standard
- AI analytics is Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $3,614 (₴150,000)
A company that needs its own system: pipeline, roles, reports, telephony.
What is included
- Your own CRM: pipeline, tasks, up to five roles
- Dashboards for managers
- Telephony, mail, site leads with their source
- Team training — two sessions
- We write the copy from your facts
- 3 design rounds
What is not
- A 1C contour is an option, priced on its own
- The AI module and unlimited roles are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $6,024 (₴250,000)
The same custom CRM with an AI module: conversation analytics, forecasting, APIs.
What is included
- Everything from Standard
- An AI module: conversation analytics and forecasting
- Unlimited roles, extended APIs
- A mobile version of the dashboard
- We write the copy from your facts
- 4 design rounds
What is not
- A product built from scratch with its own logic is a web app
- Internal rules and owners are your side of the work
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
AI chat and bots
A chat on the site or in a messenger that answers the usual questions from your own data and hands the hard ones to a person. The AI invents nothing.
One channel on your texts — Lite. Two channels, RAG over documents and leads into a CRM — Standard. Actions inside your systems — Premium.
from $723 (₴30,000)
One entry point and the same questions every day.
What is included
- One channel: the site or Telegram
- Answers from your own texts and price list
- Handing the dialogue to a person
- Collecting contacts
- We write the copy from your facts
- 2 design rounds
What is not
- RAG over documents is in Standard
- Leads into a CRM is in Standard
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $1,807 (₴75,000)
Two channels, documents that hold the answers, enquiries that must land in a CRM.
What is included
- Two channels: the site and Telegram
- RAG: answers out of your documents
- Dialogue history and a report on the questions
- A CRM integration
- We write the copy from your facts
- 3 design rounds
What is not
- Actions in 1C and booking are in Premium
- Viber and further channels as needed
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $3,614 (₴150,000)
A bot that acts, not only answers: booking, orders, 1C.
What is included
- Every channel (Viber if needed)
- Actions in the CRM and 1C: booking, orders
- Routing enquiries by department
- Conversation and conversion analytics
- We write the copy from your facts
- 4 design rounds
What is not
- It replaces no process: the bot works inside your CRM and 1C
- A system of record of your own belongs to CRM
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Web app / SaaS
A product with logins, roles, dashboards and logic of its own: a panel, a service, an internal tool or a subscription platform.
Prove the idea — Lite (MVP). Subscriptions and several modules — Standard. A public API and load — Premium.
from $4,819 (₴200,000)
One module you can put in front of users in 10–14 weeks.
What is included
- One role, one core module
- One-off payment instead of a subscription
- A cloud deploy
- Basic testing
- We write the copy from your facts
- 2 design rounds
What is not
- Subscriptions and several modules are in Standard
- A public API and scaling are in Premium
30-day warranty · Payment 30/40/30
After launch: 1 month of Lite care
from $8,434 (₴350,000)
Several modules, roles and subscriptions — the product is already selling to someone.
What is included
- Up to three roles, several modules
- Subscriptions, invoices, an internal API
- Monitoring and automated tests
- Two or three kinds of dashboard
- We write the copy from your facts
- 3 design rounds
What is not
- A documented public API is in Premium
- Multi-tenancy and payouts are in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $14,458 (₴600,000)
A platform with third-party developers on the API, real load and payouts.
What is included
- Unlimited roles, the full platform
- A public API with documentation
- Multi-currency and payouts
- Scaling, redundancy, load testing, an SLA
- We write the copy from your facts
- 4 design rounds
What is not
- Marketing and selling the product is your side
- 24/7 user support is a separate agreement
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Redesign
A site that still holds its rankings but looks its age: the interface, the speed and the conversion change, the URLs, structure and redirects do not.
A few blocks need freshening — Lite. A full redesign of up to 15 pages — Standard. 15+ with content migration — Premium.
from $241 (₴10,000)
The structure is fine; particular spots are not: the first screen, a form, the catalogue.
What is included
- Targeted block fixes
- A new UI without touching the structure
- Speed and responsive behaviour
- URLs unchanged
- We write the copy from your facts
- 2 design rounds
What is not
- A full redesign and new pages are in Standard
- A CMS migration is in Premium
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
The whole site changes, up to 15 pages, copy and meta tags included.
What is included
- A new UI, copy, meta tags and markup
- URLs and 301s preserved
- An SEO audit before the start
- Four weeks of Search Console monitoring
- We write the copy from your facts
- 3 design rounds
What is not
- Content and CMS migration are in Premium
- A monthly ranking report is in Premium
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
from $1,446 (₴60,000)
A large site of 15+ pages that also needs its content moved.
What is included
- A bespoke UI with motion
- Content and CMS migration
- A full URL inventory and redirect map
- A monthly ranking report for three months
- We write the copy from your facts
- 4 design rounds
What is not
- A brand-new site — sometimes the honest answer is that it is cheaper
- Writing copy is its own job
30-day warranty · Payment 30/40/30
After launch: 6 months of Premium care
Site speed
An audit and a fix of loading speed: LCP, INP, CLS, images, scripts, fonts, hosting. The design stays if you like it.
An audit and eight hours of fixes — Lite. A full pass of up to 20 hours — Standard. Hosting, a CDN and reports — Premium.
from $241 (₴10,000)
Find the causes and remove the heaviest of it: images, scripts, caching.
What is included
- A Lighthouse and CrUX audit — free
- A fix list ranked by effect per hryvnia
- Up to 8 hours of work on the live site
- A Lighthouse report before and after
- We write the copy from your facts
- 2 design rounds
What is not
- Hosting, a CDN and real-user monitoring are in Premium
- A redesign is a different service
30-day warranty · Payment 50/50
After launch: 1 month of Lite care
from $723 (₴30,000)
Everything is slow: images, scripts, fonts and the rendering itself.
What is included
- LCP, INP and CLS across the site
- Images, scripts, fonts — up to 20 hours
- Core Web Vitals per page
- Checking that the result does not slide back
- We write the copy from your facts
- 3 design rounds
What is not
- Moving to other hosting and a CDN is in Premium
- Monthly reports are in Premium
30-day warranty · Payment 30/40/30
After launch: 2 months of Lite care
from $1,446 (₴60,000)
Speed is part of the revenue: a store, media, a lot of paid traffic.
What is included
- Hosting and a CDN for your project
- Real-user monitoring
- A monthly report for three months
- Everything from Standard
- We write the copy from your facts
- 4 design rounds
What is not
- Rebuilding logic and redesigns are their own directions
- The services themselves (hosting, CDN) are billed to you
30-day warranty · Payment 30/40/30
After launch: 3 months of Standard care
Site, CRM and leads: how they work together
A buyer finds a property in Google or on the site, filters by district and budget and sends a request. It lands in the CRM with the listing’s agent, a reminder goes to Telegram, and the manager sees how long the reply took.
-
What your customer sees
- Finds the property in Google search
- Sees the current price, photos and documents
- Requests a viewing without calling
-
What runs inside
- Agency website with catalogue from $2,145 (₴89,000)
- CRM for listings and leads from $3,614 (₴150,000)
- Export to listing portals from $361 (₴15,000)
- AI chat on the site from $24 (₴990)/mo
The bundle has no price of its own: each part can be ordered separately, at the price of its tier.
-
What you get
- Listings and leads in one CRM
- The site catalogue updates itself
- You see each agent’s reply time and deals
Listings in Excel, leads from different channels in different places.
A listing is entered once in the CRM, and every lead is in one pipeline.
Within the first 2–3 months, time to first reply drops from hours to 15–30 minutes, and calls about already sold flats fall by about a third.
A guide, not a promise: the actual figure depends on your niche, traffic and how fast your team replies.
Before you order a real estate agency website — what our clients say
Quotes taken from working threads — rough edges included.
How we build a real estate agency website: from brief to launch
Six steps from idea to launch — sequential, transparent and predictable.
Brief & analytics
We study your business, competitors and audience. Define goals and success metrics.
- Goals & metrics
- project map
- scope
- estimate
Prototype & design
We design the structure, create the UI concept and approve the visual language.
- UX prototype
- UI concept
- design system
- responsive
Development
Layout, code, content. Weekly progress demos keep you in the loop.
- Frontend
- business logic
- integrations
- headless CMS
Testing & QA
We check on real devices and browsers, fix edge cases and log the speed figures in a report.
- Cross-browser QA
- Core Web Vitals
- automated tests
- a11y
Launch
We deploy to production and connect the domain, SSL, analytics and monitoring.
- Deploy
- domain & SSL
- analytics
- 301 redirects
- SEO base
Growth & support
We keep growing the product: new features, A/B tests, speed improvements and a support plan with defined response times.
- Iterations
- A/B tests
- speed & conversion
- monitoring
- support
What we write into the contract
This list sits in the estimate and the contract — the manager repeats it on the call too.
A project starts at $506 (₴21,000)
Discuss the terms- A fixed estimate after the free brief
- Payment in stages 30/40/30, 50/50 on Lite
- Dated stages and a delivery date
- The warranty is 30 days, 60 on the corporate Standard and 90 on the Premium — defects free of charge, changes outside the tier billed separately
- Domain, hosting, code and access registered in your name
- Revisions built into each stage: the layout is approved before it is coded
- Agreement, invoice and act — the pack your accountant asks for
Questions about a website and CRM for a real estate agency
Prices, timelines, paperwork and ownership — the 8 questions clients ask before they order.
Hi! I’m from the DEXA team. Pick a question — I’ll answer right away, no “a manager will call you back”.
How much does a real estate agency website cost?
A realtor or small team often needs only a small site with a selection of listings from $699 (₴29,000).
An agency needs a company site with a catalogue, filters and a map — plans are above — and a CRM for listings and leads from $3,614 (₴150,000).
We fix the price after the brief; the exact price and timeline go into the contract.
Which CRM should a real estate agency choose?
One where the listing and the deal are linked: the listing has photos, price and status, and a lead for it goes straight to the responsible agent.
If you already have a CRM with an API, we connect it to the site.
If not, we build a CRM around your process: listings, deals, agent roles and manager reports, with no extra modules and no per-user fee.
How do listings get onto the site?
An agent enters a property in the CRM once and it appears on the site with photos, plan and price.
Change the price or status and the site updates itself; sell it and it leaves the catalogue. The same feed can be exported to listing portals.
How can a realtor find clients through a website?
Search, listing portals and ads bring buyers; the site turns them into leads with filters, honest listings and fast replies.
Sellers come through “sell your flat” pages and the valuation form. For search we build district, complex and property-type pages.
Can listings be exported to OLX and other portals?
Yes, if the portal accepts a feed or has an API. Listings come from the same CRM, so prices and statuses match everywhere.
Paid placement on portals is not included.
How long does an agency website with a CRM take?
Company site Lite takes 3–4 weeks, Standard 4–6 weeks, and the CRM 6–10 weeks; some of the work runs in parallel.
The timeline is fixed in the contract.
What happens to our listings in Excel?
We move them into the CRM during development: photos, prices, statuses and responsible agents.
After that agents work in the CRM and Excel is no longer needed.
We have a site, but few leads. What do you do?
First a free review of the site and process: are listings current, are there filters, where do leads go and how long do they wait.
Often it is enough to connect a CRM and catalogue sync; if not, we rebuild it and keep the domain and Google rankings.
Useful for real estate agencies
Insights, case studies and guides from our team.
CRM: Off-the-Shelf or Custom-Built in 2026
Custom CRM against Bitrix24, KeyCRM and Salesforce: real three-year cost, when your own build pays back, how to migrate data and what a CRM costs at DEXA.
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Where Leads Disappear: Routing and Response Speed
Six holes businesses lose leads through: a mailbox checked once a day, messengers without history, forms invisible to analytics, no owner. A routing checklist.
Read article
Local SEO: How to Get Your Business on Google Maps
A step-by-step local plan: Google Business Profile, city pages, NAP consistency, reviews, LocalBusiness markup and the link to your website.
Read articleNot real estate? Solutions for other niches
Ready-made scenarios for your case — with examples and indicative pricing.
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Don’t know where to start? Let’s build the brief together
Answer a few questions and our builder assembles a complete, ready-to-share project brief — with a realistic budget range calculated from our real packages. Take it to us or to any studio.
~3 minutes · no email required to view your estimate
- 6 guided steps — goals, scope, design, budget
- Instant price range from real DEXA packages
- Downloadable, print-ready brief (PDF)