Audit Your Own Website: 15 Questions About Lost Leads

In short: if you have a website but almost no enquiries, the problem is almost always in one of 15 places — and you can find it in 30 minutes without a developer. Go through the checklist below, mark “yes” or “no”, and you’ll see exactly where customers are leaking. At the end: what to do with the findings and when it’s more honest to rebuild than to keep patching.

Block 1. First impression (decides in 5 seconds)

1. Is it clear in 5 seconds what you sell and for whom? If the headline is abstract (“innovative solutions”) — the visitor doesn’t get it and leaves.
2. Is there a price or “from…” figure? Without a price, up to 40% won’t enquire — they don’t want to have to ask.
3. Is there a visible “Get a quote” / “Call us” button without scrolling? If it’s hidden below the fold, people don’t find it.
4. Are there real photos of your work or products, not stock images? Stock photography kills trust instantly.

Block 2. Speed and mobile

5. Does the homepage open in under 3 seconds on mobile? Run it through PageSpeed Insights on the mobile profile. Slow = people leave.
6. Is everything comfortable on a phone? Text readable without zooming, buttons big enough to tap, form submits without errors?
7. Is your phone number tappable (so someone can call in one tap)? If not — you’re losing the warmest leads first.

Block 3. Lead capture and trust

8. Is the form short (1–2 fields)? The more fields, the fewer enquiries you get.
9. Where does a lead go and how fast do you see it? If it lands in a shared inbox “for everyone” — it goes cold before anyone acts.
10. Are there reviews, case studies, your address and business details? Without proof, customers hesitate.
11. Is there a messenger option (WhatsApp / Telegram)? Many people find it easier to write than to call.

Block 4. Structure and meaning

12. Do page titles describe services in customer language (“order stretch ceilings Kyiv”), not “Home / Services / More”?
13. Is the next step clear on every page — or does the visitor have to figure it out themselves?
14. Is the content current — prices, offers, case dates? A “frozen since 2021” website raises doubt.
15. Does your site answer objections (“too expensive”, “what if it’s a scam”, “how long does it take”)? FAQ and guarantees remove fear.

What to do with the findings: three levels

What you found	Quick fix	When to call in someone
Unclear headline, no price shown	rewrite the text, add price + CTA button	if it’s genuinely unclear what to sell
Slow, awkward on mobile	compress images, clean up scripts	if the site is on a heavy template or builder
Leads lost, no analytics	make the phone tappable, shorten the form	when you need proper CRM capture and analytics

We start with a free audit: we walk through this exact list on your website and show you precisely where enquiries leak and what to fix first. If the site has run its course, we say so honestly and recommend SEO-safe redesign or a new build.

Examples from our work (DEXA projects)

• A cosmetics store, Solomia Beauty: the path to an enquiry in 2 steps, stock synced with the warehouse, speed held at the Core Web Vitals baseline.
• A hotel and restaurant, Verkhava: online table and room booking instead of a phone call — the request arrives any hour, a manager answers during working hours.

These are client projects, so there are no “after the redesign” percentages: we show how the customer path is arranged, not the clients’ internal metrics.

What matters in production

Half of business owners with a “dead” website have no idea where exactly they’re losing customers. Run through 15 questions on your phone — you’ll see the weak spots. Fix the cheap and important things yourself, and leave the rest to people who build websites that actually bring enquiries.

Get a free website audit → — we’ll find where enquiries leak and show you what to fix first. Read next: why your website doesn’t convert and how to make your site bring leads in 30 days.